Leading Streaming Service Partners with Spherex for Seamless Global Content Distribution

Before working with Spherex, the client faced challenges in managing age ratings and ensuring compliance for global releases. The catalog included legacy titles—older series and films—created in a different era, which were challenging to rate.
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The platform’s rapid global expansion highlighted the need for enhanced technological capabilities, cultural understanding, regulatory frameworks, and processing capacity. To meet these demands, the client turned to Spherex for scalable support based on proven technology, deep cultural knowledge, regulatory expertise, and a strong commitment to client success.

Spherex deployed its Enterprise Ratings System to tackle the client’s unique requirements. The system automatically aligns content with local age rating schemas, identifies potential compliance issues—such as the marketability of LGBTQ-themed content in certain regions—and enables episode-level ratings for TV series by season.
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The platform automates the generation of age ratings, content advisories, and compliance certificates for all new original content across global territories, delivering them to the client via API for seamless integration. It serves as a centralized, reliable source of truth, reflecting both regulatory and platform-specific guidelines, and is designed to anticipate and adapt to future regulatory changes. For example, Spherex assigns generic advisories while assigning ratings, which can then be used to create advisories in the future if a board decides it's necessary.
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Spherex is trusted by regulatory agencies worldwide. It coordinates directly with local regulators and business partners, such as post-production houses, while also managing regulatory governance and ensuring adherence to current guidelines and laws. Spherex worked closely with the client’s Standards and Practices team, business operations, and local legal teams to ensure coordination throughout the process.

Since adopting Spherex’s solution, the client has seen marked improvements in the speed and accuracy of its global content distribution process. Spherex now manages the entire ratings process, coordinating across multiple time zones with local regulators, third-party business partners, and internal teams.
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This partnership is unique in that Spherex operates as an extension of the client’s team—often serving as the first line of defense in identifying and resolving compliance risks.

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Spherex’s extensive content knowledge also enables proactive catalog reviews to detect and address potentially sensitive material, particularly as regulations evolve. For example, if a market previously tolerant of depictions like smoking or marijuana becomes stricter, Spherex can reassess the client’s content library and flag any affected titles. This foresight helps prevent regulatory violations and avoids negative publicity that could impact revenue in other markets. By staying ahead of regulatory shifts, Spherex ensures the client’s content remains compliant, marketable, and protected worldwide.