Culture Matters

Don’t get lost in translation

Culture Matters

Don’t get lost in translation

Culture Matters

Don’t get lost in translation

Culture Matters

Don’t get lost in translation

Content’s Cultural Conundrum

Citing the growth of global content distribution opportunities, the Hollywood Reporter recently wrote about the increase in local-language film adaptation. The piece raises several important points we at Spherex have known for some time, e.g., how important culture is to content, how culture doesn’t always translate well (if at all), yet when done properly can generate significant profits for the content owners. Rather than relying on traditional “subs and dubs” to export foreign content to consumers worldwide, production companies are...

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Amendments to the Electronic Media Law in Luxembourg

Since people increasingly access and depend upon content distributed through electronic communications networks, the Luxembourg legislators introduced the Act of Feb. 26 2021 that modifies the Law of 27 July 1991 on electronic media, otherwise known as the “Electronic Media Law.” The new Act intends to balance the right to access online content services with consumer protection and ensure better protection of minors, which previously applied only to linear media like television services. The changes outlined in the Act are relevant and...

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Scotland’s Small Screen Machine Steps Up to Bat with Big Streamers

With movie theaters closed during the pandemic, moviemakers and -goers alike have had to shift their cinematic expectations. This is no different in the isolated Scottish Highlands and Islands. Before lockdown, locals looked forward to an afternoon rental in the Screen Machine, a mobile auditorium that brings “films to people who have no access to a physical cinema.” With the success of Netflix, Disney+, Hulu and other large streaming platforms, and its auditorium parked until further notice, the Leith-based Screen Machine has launched its...

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Countries Say “No” to ‘Family Guy’

Remember when your parents required you to do your homework before you could watch TV? I clearly recall working to quickly solve my math equations or finish my English essay so I could kick my parents out of the living room, change the channel away from those droning Bob Vila informercials and watch something truly entertaining—like “Family Guy.” At 9-years-old, watching Peter Griffin fight a maniacal chicken or seeing baby genius Stewie Griffin further his plot for world domination may be stupid, but I thought it was hilarious. Sometimes I...

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Mass Appeal of K-Dramas and the “Hallyu Wave” Lockdown Effect

During 2020’s lockdown, we all found ways of coping. For a growing number of people, Korean TV shows and films offer an enchanting escape from pandemic reality. Netflix has reportedly seen a “370% increase in viewership of Korean content in 2020” over the previous year, and this order of growth is expected to continue as lockdown restrictions ease. In 2017 there were only two Korean series, “White Nights” and “Man to Man”; now there are hundreds of K-Dramas available to viewers on Netflix, proving that the “Hallyu wave,” or rise in the...

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FCAT Demise Makes Releasing Content in India More Challenging

India is the fourth largest film market on the planet. Besides Hollywood releases, the country’s Bollywood industry churns out film and TV shows at a prodigious rate, adding $2.4B annually to the Indian GDP. As readers of this blog are aware, India is one of 53 countries that have governmental film review or censorship boards. India’s regulator is known as the Central Board of Film Certification (CBFC). The CBFC reviews content intended for release for compliance and cultural appropriateness. If they find something they don’t like, they can...

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Accelerate Your Global Title Releases with Spherexratings™

In two previous posts, “Worldwide Content Classification – What Happens When You Get It Wrong,” and “Worldwide Content Classification – How Hard Can It Be?” we’ve laid out the challenge facing content creators and distributors who want to market their content globally. In this post, we will discuss how to avoid making mistakes that can be costly either economically, legally or reputationally, and get your content released in international markets faster than ever before. To recap, according to IMDBPro, each year an average of 356,000 titles...

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Sri Lanka Implements Singapore Style Law to Control Fake News

In a recent announcement, Sri Lanka’s Information Minister, Keheliya Rambukwella, shared that the country is drafting a new law to check the spread of fake news on social media platforms. “The spread of false information on the internet poses a serious threat and is seen as being used to divide society, to spread hatred and to weaken democratic institutions.” Similar to other countries, fake news has been a recurring issue in Sri Lanka. In Nov. 2019, when the campaign for Sri Lanka’s presidential election ended, the voters were concerned...

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Indian Supreme Court Asks Big Streamers to Review Content

The Justice for Rights Foundation, an Indian non-government organization (NGO), filed a plea “seeking regulation on the functioning of” over-the-top (OTT) platforms such as Netflix, Amazon Prime and Disney+ Hotstar, among others before the Supreme Court. According to Business Insider, the NGO claimed that OTT series like “Sacred Games,” “Tandav,” and “A Suitable Boy” among other shows, “have allegedly hurt religious, social and regional sentiments of the public at large.” Even popular international shows “Game of Thrones” and “Spartacus” were...

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Worldwide Content Classification – What Happens When You Get It Wrong

In our previous blog post, “Worldwide Content Classification – How Hard Can It Be?” we examined how the exponential growth of the OTT and VOD markets, along with the annual release of hundreds of thousands of new titles, places pressure on content regulators and platforms to obtain in-country age-ratings before release. In this post, we’ll explore what happens when content providers attempt to short-cut the process. Content producers use strategies to navigate the ratings process. We’ve discussed avoiding them altogether, but another common...

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