Culture Matters

Don’t get lost in translation

Culture Matters

Don’t get lost in translation

Culture Matters

Don’t get lost in translation

Culture Matters

Don’t get lost in translation

FCAT Demise Makes Releasing Content in India More Challenging

India is the fourth largest film market on the planet. Besides Hollywood releases, the country’s Bollywood industry churns out film and TV shows at a prodigious rate, adding $2.4B annually to the Indian GDP. As readers of this blog are aware, India is one of 53 countries that have governmental film review or censorship boards. India’s regulator is known as the Central Board of Film Certification (CBFC). The CBFC reviews content intended for release for compliance and cultural appropriateness. If they find something they don’t like, they can...

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Accelerate Your Global Title Releases with Spherexratings™

In two previous posts, “Worldwide Content Classification – What Happens When You Get It Wrong,” and “Worldwide Content Classification – How Hard Can It Be?” we’ve laid out the challenge facing content creators and distributors who want to market their content globally. In this post, we will discuss how to avoid making mistakes that can be costly either economically, legally or reputationally, and get your content released in international markets faster than ever before. To recap, according to IMDBPro, each year an average of 356,000 titles...

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Sri Lanka Implements Singapore Style Law to Control Fake News

In a recent announcement, Sri Lanka’s Information Minister, Keheliya Rambukwella, shared that the country is drafting a new law to check the spread of fake news on social media platforms. “The spread of false information on the internet poses a serious threat and is seen as being used to divide society, to spread hatred and to weaken democratic institutions.” Similar to other countries, fake news has been a recurring issue in Sri Lanka. In Nov. 2019, when the campaign for Sri Lanka’s presidential election ended, the voters were concerned...

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Indian Supreme Court Asks Big Streamers to Review Content

The Justice for Rights Foundation, an Indian non-government organization (NGO), filed a plea “seeking regulation on the functioning of” over-the-top (OTT) platforms such as Netflix, Amazon Prime and Disney+ Hotstar, among others before the Supreme Court. According to Business Insider, the NGO claimed that OTT series like “Sacred Games,” “Tandav,” and “A Suitable Boy” among other shows, “have allegedly hurt religious, social and regional sentiments of the public at large.” Even popular international shows “Game of Thrones” and “Spartacus” were...

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Worldwide Content Classification – What Happens When You Get It Wrong

In our previous blog post, “Worldwide Content Classification – How Hard Can It Be?” we examined how the exponential growth of the OTT and VOD markets, along with the annual release of hundreds of thousands of new titles, places pressure on content regulators and platforms to obtain in-country age-ratings before release. In this post, we’ll explore what happens when content providers attempt to short-cut the process. Content producers use strategies to navigate the ratings process. We’ve discussed avoiding them altogether, but another common...

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Mouse House Charges More for Disney+

Everyone’s favorite rodent has been killing it in the streaming wars. Ole Mickey and friends are dominating the OTT game with recent title releases like “WandaVision” and “Falcon and The Winter Soldier.” Other companies such as HBO and Netflix continue to churn out quality content for their devoted followers but are not seeing subscriber numbers like The Mouse Empire. One must stop and wonder: how is audience engagement of this content so quickly surpassing that of the competition? Well to put it simply-they are showing the money! Disney+ is...

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Worldwide Content Classification – How Hard Can It Be?

The explosion of direct streaming and OTT services worldwide on a wide range of platforms e.g., online, mobile, and Connected TV (CTV)means content creator’s products have global potential. That means films, TV shows, documentaries, and live events can reach new markets and generate additional revenue for everyone in the production chain. The only challenge is it isn’t a simple process. The good news is Spherex offers a solution to assist creators in reaching those markets quickly, properly, and cost-effectively. The phrase, “how hard can it...

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The U.K.’s Creative Industry Faces “A Point of Jeopardy” as Streaming Gains Ground

It has been a year since citizens of the world were asked to shelter in place to keep family, friends, and neighbors safe. With everyone staying home, the entertainment industry has had to adapt and evolve. People who would normally go out for dinner and a movie on a Friday night have whipped up new recipes at home and hit play on the latest Amazon Prime or Netflix original movie. This brought many broadcasters face to face with the “existential threat” of streaming. According to Variety, the latest virtual Deloitte and Enders Media and...

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AppleTV+ Gives Tom Holland’s ‘Cherry’ R-Rating

Tom Holland is Spiderman. Thanks to the Russo Brothers, it is rather difficult to imagine Holland playing any character who isn’t wearing tights or swinging from a web with Mary Jane. His iconic role as Peter Parker has propelled his popularity among Marvel fans to monolithic proportions. After the release of “Spiderman: Far from Home,” Holland devotees will flock to just about anything he is involved in. Apple TV+ gives audiences a rare opportunity to see Holland expand his acting range for this rather dark role in “Cherry” which received an...

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New Rules for Regulation of Digital Platforms in India

India’s government has established new rules for digital news organizations, social media intermediaries and OTT platforms under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, released by the Electronics & Information Technology Ministry and the Information & Broadcasting Ministry on Feb. 25 2021. Framed under the Information Technology Act or the IT Act, 2000, the guidelines for digital media and OTT will become active on the date of publication in the official Gazette of India. The...

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