Insider’s Top Advertising and Media Stories for March 12

Mar 12, 2021

How a tech startup is helping streaming TV services comply with local laws and avoid cultural missteps as they expand internationally

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By Spherex 27 Mar, 2024
Santa Clara, CA (March 27, 2024 ) — Spherex , a global technology and data company serving the Media and Entertainment industry, will showcase Spherex AI ™, its pioneering AI platform for video content compliance and analysis, at NAB 2024 in Las Vegas from April 13 to 17. The Spherex AI ™ platform empowers content owners to adapt their narratives for the broadest international audience while avoiding regulatory restrictions and censorship barriers. Spherex will be exhibiting at Booth W2217 in the West Hall of the Las Vegas Convention Center. Spherex AI ™ drastically reduces the time and resources required for video content localization, mitigates the risk of cultural insensitivity or noncompliance, and enables creators to accelerate expansion and reach the right audience faster, cost-effectively, and without brand risk. The platform scans film, TV, or advertising content quickly and affordably, making it the ideal solution for verifying the suitability of any video content for any global market. “Today, content providers and streaming platforms must navigate complex regulations and cultural norms to operate successfully in different markets,” said Teresa Phillips, Co-founder and CEO of Spherex. “By seamlessly integrating sophisticated AI with cultural and regulatory insights, Spherex helps content creators, studios, distributors, and platforms unlock new markets, broaden their audiences, and increase revenue.” At the heart of Spherex AI ’s™ innovation is its proprietary AI technology, based on a decade of meticulous research and analysis of laws, regulations, and film/TV classifications in over 100 countries, as well as the screening of millions of film and TV clips for training and validation. Unlike conventional methods that employ AI and Machine Learning (ML) to identify objectionable content in a scene, Spherex uses advanced techniques to interpret the cultural context surrounding classifiable elements such as drugs, violence, sexuality, and profanity. Understanding the context is crucial because it's not just about the events happening in a video or who is involved; it's about comprehending the setting, characters, impact, and consequences. These factors are essential in determining local age ratings and cultural suitability for worldwide markets. To book a meeting with Spherex at NAB, contact Davinder Lu thra here . About Spherex Spherex is a global technology and data company transforming how media and entertainment enterprises create, adapt, and deliver film and television to audiences worldwide through AI and machine learning. With unmatched expertise in culture and regulatory compliance, Spherex works with the world's largest media companies, movie studios, networks, distributors, and streamers to build larger audiences, speed up content discovery, drive more video views, and generate higher revenue. Learn more at www.spherex.com .
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By Spherex 15 Feb, 2024
In the digital age, the proliferation of inappropriate or objectionable content in social media, film, and TV has become a significant concern. This content, which can range from explicit material to hate speech, poses a threat to individual users and businesses that operate within these platforms. This issue becomes even more complex when we consider the global nature of these platforms and the need for content localization. The advent of Artificial Intelligence (AI) can play a pivotal role in addressing these challenges, including some of those it is expected to cause. The Problem The issue of inappropriate content is multifaceted. For one, it exposes users, particularly young ones, to material they are not developmentally ready for. It often happens that regulators for entire markets may find the content so objectionable that they prohibit or restrict how and where it can be shown. Furthermore, it can damage the reputation of businesses associated with these platforms, especially if their ads appear next to such content. Content creators, distributors, or platforms are increasingly held responsible for objectionable content through laws such as COPPA in the U.S. and GDPR in Europe. Legislative bodies from around the globe are debating new laws or regulations to ensure only age-appropriate content is available to their citizens. All indications are the problem will get worse before it gets better. The Impact on Film and TV Content Localization Localization refers to adapting content to make it culturally and linguistically suitable for a specific target audience in a particular region or country. The presence of inappropriate content can significantly impact the decision-making process around content localization for global media markets and streaming platforms. For instance, content creators must be aware of cultural sensitivities to avoid alienating their audience. They must consider the potential double meaning, unintended connotations, or offensive expressions in slogans, names, jokes, and idioms and find brand-secure alternatives. They must be aware of the types of imitable behavior some populations find objectionable. This is especially important when localizing content for different cultures. Moreover, inappropriate content can affect simple things like trailers, visual aesthetics, and other critical elements of how content appears in an advertisement. It can also impact content placement and rankings as platforms use metadata to restrict objectionable content from appearing in search and language-compatible search engines. The Role of AI in Mitigating the Problem AI will play a transformative role in addressing the issue of inappropriate content. AI algorithms can scan and analyze vast amounts of data, flagging potential compliance issues and violations. This helps professionals identify and address any non-compliant content more efficiently. AI can also automate the monitoring and analysis of content, providing insights into the type of content and where ads can appear. This can help protect brands by ensuring their ads do not appear in the wrong places, such as airing adjacent to inappropriate content or extremist or fake news sites. Furthermore, AI can assist in content moderation. AI moderates user-generated content more efficiently and accurately. It can analyze text, images, and videos to identify inappropriate or offensive content, which can then be timestamped and flagged for review and further action. In conclusion, the issue of inappropriate content is complex and requires a multi-faceted approach. By working together, media and entertainment companies, content creators, studios, and content distributors can create a safer and more respectful digital environment. The advent of AI technologies provides promising solutions to mitigate the problem of inappropriate content, ensuring content compliance, corporate responsibility, and brand safety. Spherex AI ™ is the premier platform for delivering AI/ML-based analysis of any form of video content for any market worldwide. If you have global distribution aspirations, adding Spherex AI ™ to your workflows is an intelligent way to ensure your content reaches its broadest audience quickly and safely. Contact Spherex today for a personal demonstration.
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