Niche Genre Film Company’s International Growth Warrants Need for Cultural Filter
SANTA CLARA, Calif. – May 19, 2021 – (Newswire.com)
Data and technology company Spherex announced today that they have partnered with Maverick Entertainment Group to adapt select catalog titles for international distribution. The Spherex technology solution views the film through a cultural filter that recommends ratings, key art, content, listings and compliance to suit local markets across the globe.
Maverick is an international company focused on releasing and distributing niche genre films. Maverick’s catalog contains over 400 titles that are distributed through relationships with Roku, Tubi, Amazon Prime, Redbox, Samsung, Sling, Pluto TV, Fandango, Vudu and more. With the company’s international growth and their heightened awareness of the need for cultural sensitivity, Spherex was a natural partner to help them navigate tricky overseas markets and maintain brand credibility with viewers outside of the U.S.
“Maverick has been a pioneer in entertainment distribution for over two decades, and they understand that culture matters when it comes to distributing a film to a foreign audience,” said Spherex Co-Founder and CEO Teresa Phillips. “Our solution takes the guesswork out of the process by providing concrete data and recommendations for films and TV shows so they resonate with the largest audience and don’t break with social norms in that culture.”
“Maverick Movies reflect the culture and diversity of our filmmakers both behind and in front of the lens,” said President and Founder Doug Schwab. “Aided by the expertise of Spherex, we can match our strong product line into fitting markets and into more homes worldwide.”
Spherex has built a first-of-its-kind technology that enables media and entertainment companies to adapt TV shows and films to fit every culture around the world. Working with the world’s largest media companies, movie studios, networks, distributors and streamers, Spherex helps them grow their audiences, speed up content discovery, drive more video views, generate higher revenue and ensure brand safety by culturalizing their content. Learn more at www.spherex.com.
Founded in 1997, Maverick continues to be the leading distributor of niche and Urban content. Having released more than 900 films over the past 24 years, Maverick currently controls the world’s largest library of feature-length Black Cinema. In addition to funding and producing originals, Maverick releases 85 movies a year and distributes physically and digitally worldwide.
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