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Date:
May 21, 2021

Countries Say "No" to 'Family Guy'

Remember when your parents required you to do your homework before you could watch TV? I clearly recall working to quickly solve my math equations or finish my English essay so I could kick my parents out of the living room, change the channel away from those droning Bob Vila informercials and watch something truly entertaining—like “Family Guy.”

At 9-years-old, watching Peter Griffin fight a maniacal chicken or seeing baby genius Stewie Griffin further his plot for world domination may be stupid, but I thought it was hilarious. Sometimes I would stay up all night playing my Gameboy, killing time while excitedly awaiting the newest “Family Guy” episode Sunday night. My parents trusted my television viewing habits provided I did my chores and kept my grades up. On the surface, the series has mediocre plots dumbed down with nonstop cultural references and upbeat but idiotic montages. This Frankenstein-like debauchery is perfect for young people with short attention spans. I tried showing my parents “Family Guy,” but they didn’t get it.

Will Smith said it best: “Parents just don’t understand.” The raunchy animated series hits hard, covering many controversial subjects satirically. Often parents are more lenient with animated shows as they don’t necessarily understand adult cartoons. Television in the early 2000s was much different from the streaming we know today. Channel locks were the only option for parents to thwart access to inappropriate content. I remember having to show my parents how to use the TV guide and the DVR settings because they had no clue how to work the cable box. Blocking sensitive content was the least of their concerns. Growing up, much of my peer group was exposed to unsuitable material on “Adult Swim” which was an afterhours segment on Cartoon Network specifically aimed at mature audiences. At school, my friends and I would discuss the character’s absurd antics and make jokes about them. To a casual viewer the show makes no sense. My naive parents were under the impression I was watching age-appropriate content.

Today’s parents are more aware of the sophisticated content in adult cartoons. The Sunday night FOX lineup cleverly dubbed “Animation Domination” consists of “The Simpsons,” “Bob’s Burgers,” and “Family Guy” which all have mature themes and vulgar humor. Interestingly enough, “Family Guy” is the highest age-rated show in the lineup with a TV-14. Veronica Glissen discusses the show’s reliance on “shock humor” which stirred up criticism and controversy in several different countries. In the U.S., Glissen notes that concerned citizens have petitioned the network demanding that the show be removed from airplay and it has been canceled it twice. Fox even banned the episode “Partial Terms of Endearment.” According to creator Seth MacFarlane the word abortion was used several times in that episode and even an al-Qaida reference was slipped in. Macfarlane shares that certain words and phrases are “comedy red zones that you just shouldn’t enter.” While “Family Guy” is synonymous with pushing comedy boundaries, for some, the show is a dismal foray into contentious issues.

Several countries have completely banned the series. Screen Rant’s Chris Hodges reports that Egypt banned “Family Guy” “due to moral censorship and religious reasons.” Russia removed the show from airplay because it was “too immoral” and Iran is not down with gay characters in the show. Comic Book Resources (CBR)claims that countries without “hefty free speech protections” like South Korea, India, Malaysia, Indonesia, South Africa, Taiwan, Vietnam, and the Philippines have banned “Family Guy” due its “offensiveness and indecency.”

“Family Guy” unabashedly mocks many sensitive subjects, which might explain why it receives negative attention from critics worldwide. Screen Rant notes one particularly crass episode, “Turban Cowboy” in which Peter Griffin befriends a Muslim man named Mahmoud who later turns out to be a radical terrorist plotting an attack. In that same episode, it is revealed that Peter jokingly killed several people at a Boston Marathon race, weeks before the actual bombing that occurred. It’s astounding that FOX signed off on this installment. Another unseemly example is “Shot in the Dark,” which pokes fun at the tragic shooting of Trayvon Martin. In this episode, Peter starts a neighborhood watch and ends up shooting Cleveland Jr. who he thinks is breaking into his own home. With all this distasteful humor one may ask how is this show even still on air?

“Family Guy” is not written for and was never intended to be a show for 9-year-olds, but kids can find it and that’s the dilemma. Parents are the first line of defense in helping their children navigate appropriate programming, but governments will step in when there is a need. One thing that triggers government censors and regulators are creators who handle sensitive topics inappropriately for their culture. The challenge for content creators is understanding these issues and ensuring those topics are handled properly for the countries in which they want to exhibit their content.

Granted, not all shows are an appropriate fit for all countries and cultures, but knowing the guidelines increases the likelihood that content intended for international distribution won’t be rejected and titles will gain access to age-appropriate audiences.

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Teresa Phillips Joins OTT.X Buzz Panel to Celebrate Women’s History Month

On March 19, 2025, Spherex CEO Teresa Phillips joined a distinguished panel of female executives for the OTT.X BUZZ session—Women’s History Month Edition. This engaging discussion covered the latest trends in OTT and digital video while shedding light on women's unique experiences navigating the media and technology industries.

Moderated by Charlene Polite Corley, VP of Diverse Insights & Partnerships at Nielsen, the panel featured:

  • Teresa Phillips, Chief Executive Officer, Spherex
  • Jenn Chen, Chief Revenue Officer, JWP Connatix
  • Maria Hellström, Chief Executive Officer, Codemill
  • Laura Martin, Managing Director, Senior Internet & Media Analyst, Needham & Company
  • Paige Sherman, Director, Digital Video Programming, Shout! Studios

Teresa shared valuable insights on leadership, career development, and the evolving role of women in media. Reflecting on her journey in a male-dominated industry and the U.S. Army, she emphasized the impact of mentorship and sponsorship in shaping successful careers. Offering practical advice for early and mid-career professionals, Phillips highlighted the importance of adaptability, recognizing career pivot points, and leading through times of transition.

Key Takeaways from the Discussion Throughout the session, the panelists tackled some of the most pertinent topics facing women and the industry today, including:

  • Work-Life Balance and Corporate Support: The panel explored how companies can better support caregivers, highlighting policies that enable a more inclusive and sustainable work environment.
  • The Rapid Evolution of AI in Media: With AI and automation playing an increasingly central role in content distribution, Phillips emphasized Spherex’s role in leveraging AI-powered tools to help studios navigate cultural and regulatory landscapes worldwide.
  • Leadership in a Shifting Industry: The panelists reflected on how they’ve adapted to significant industry changes, from the rise of FAST channels to the increasing role of data-driven decision-making in content strategy.
  • Challenges and Opportunities for Women in Media: The discussion tackled informal workplace dynamics that impact women’s success, from navigating corporate culture to advocating for fair representation at leadership levels.
  • Balancing Authenticity and Career Growth: Panelists shared insights on maintaining personal authenticity while adapting to workplace expectations in male-dominated spaces.

Looking Ahead: Women Driving Industry Innovation -The panelists reinforced that women’s leadership in M&E is not just necessary—it’s a competitive advantage. As AI, automation, and viewer behaviors evolve, diverse leadership will play a pivotal role in shaping the future of streaming.

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Contextual Advertising in Media and Entertainment

As media consumption increasingly shifts toward digital platforms, advertisers are rethinking their strategies to capture audience attention effectively.Traditional targeting methods that rely on demographics, user data, and third-party cookies are becoming less viable due to evolving privacy regulations and changing viewer behaviors. In this landscape, contextual advertising has emerged as a powerful approach for media and entertainment companies looking to align advertising with content in a meaningful way. This shift has created both challenges and opportunities for advertisers.

What is Contextual Advertising?

Contextual advertising is the practice of placing ads that are directly relevant to the content a viewer is watching, rather than being based on their personal data or browsing history. This strategy leverages the tone, theme, and emotional context of content to determine the most suitable ad placements.

For example, an ad for a travel experience appearing during a heartwarming reunion scene in a film about family bonds is far more impactful than a generic placement. The key advantage is that contextual ads feel natural, non-intrusive, and more relevant, leading to increased engagement and improved ad recall.

A recent AVCA study found that 42% of viewers were more interested in brands and products when ads were placed next to relevant content, and 38% learned more about products shown in AI-enabled contextually targeted ads.

WhyContextual Advertising Matters to Media & Entertainment Companies

1. Ensuring Brand Safety in a Complex Media Landscape: With a vast and diverse content ecosystem, brand safety is a growing concern for advertisers. Ads appearing in inappropriate or controversial content can damage a brand’s reputation.

Unlike traditional keyword-based targeting, which may misinterpret context, AI-driven contextual advertising ensures that ads appear in culturally appropriate and brand-safe environments.

Brand safety varies from country to country. Content considered neutral in one region may be perceived as controversial in another. Effective contextual advertising solutions must account for:

  • Local sensitivities
  • Regulatory restrictions
  • Cultural norms

This adaptability protects advertisers from unintended associations while preserving viewer trust across global markets.

2. Achieving Cultural Relevance for Global Audiences: With media distribution now spanning international markets, a one-size-fits-all approach to advertising no longer works. Different cultures interpret content in unique ways, and an ad that resonates in one region may be ineffective—or even offensive—in another. Contextual advertising powered by scene-level intelligence allows advertisers to tailor messages that align with regional values, traditions, and cultural expectations, increasing engagement and brand affinity across markets.

3. Scene-Level Intelligence: Placing Ads at the Right Moment: Beyond broad thematic targeting, scene-level intelligence enables advertisers to place ads at moments of peak emotional engagement. AI-powered analysis can detect pivotal narrative shifts, humor, suspense, or joy, allowing brands to insert ads at moments where viewers are most receptive. This enhances ad recall and emotional association with the brand, making advertising more effective and less intrusive.

4. A Privacy-First Alternative to Audience Targeting: With increasing data privacy regulations, brands must seek alternatives to traditional audience-based targeting. Contextual advertising provides a privacy-compliant solution by relying on content analysis rather than user tracking. This ensures brands can still deliver highly relevant messaging without relying on third-party cookies or invasive data collection.

A Smarter Approach with Advanced AI Technology

One advanced solution driving innovation in contextual advertising is SpherexAI. This technology analyzes content at a granular level, identifying specific scenes and moments where viewer engagement peaks. By processing visual, audio, and narrative elements, it can determine optimal ad placement opportunities that complement rather than interrupt the viewing experience.

SpherexAI provides scene-level intelligence that helps advertisers navigate the complexities of global content distribution, ensuring that ads align seamlessly with viewer expectations. This approach allows brands to:

  • Maximize engagement
  • Maintain brand integrity
  • Unlock new revenue opportunities
  • Deliver a more natural and immersive ad experience

NextSteps

For more information on maximizing your ad impact, visit Spherex or stop by booth W1456 during the upcoming NAB Show in Las Vegas. Use code NS7763 for a complimentary exhibitpass.

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AI’s Breakthrough Year: How Artificial Intelligence is Revolutionizing Global Entertainment in 2025

Artificial intelligence is poised to reshape how content reaches and resonates with global audiences this year. As discussed in The Wrap’s article, "8 Artificial Intelligence Predictions for 2025," industry leaders expect significant transformations in how AI will foster innovation across the media and entertainment landscape.

Spherex CEO Teresa Phillips highlights in the article how AI will enhance content creation, adaptation, and delivery. In 2025, generative AI will enable real-time, in-stream editing, Phillips explains, describing a breakthrough that could eliminate the need for multiple versions of content while ensuring cultural relevance across diverse markets.

This technological advancement marks a significant improvement in content localization. Using Generative AI, scenes and dialogue can be automatically adjusted to comply with regional regulations and cultural sensitivities while maintaining the original narrative. These changes are so seamless that viewers often don’t notice them, enabling content to be shared across cultural boundaries without requiring additional investment.

In addition to the impact of AI, Phillips predicts a paradox emerging in 2025's global media landscape. As economic and social instability increases, audiences will increasingly turn to entertainment as a source of comfort and stability. This trend is driving media companies to expand their international production capabilities, resulting in more locally produced content with global appeal.

For advertisers, this evolution presents an unprecedented opportunity. The intersection of global content and local cultural values creates moments of potential tension and opportunities for meaningful connection. By leveraging AI-driven insights, advertisers can craft messages that bridge cultural gaps and provide comfort to viewers navigating this complex media landscape.

As we move deeper into 2025, the role of AI in entertainment will continue to evolve, focusing not just on content creation but on fostering genuine connections across cultural boundaries. This transformation promises to make entertainment more accessible, relevant, and meaningful for audiences worldwide.

Read the full Wrap article here for more insights on AI's impact on the entertainment industry in 2025.

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