The Cultural Algorithm

The Albanese Government has updated the Spherex Classification Tool approval to include ratings for theatrical releases, home entertainment, and streaming content in Australia. Spherex was previously approved to classify online films.

One of the conundrums of streaming is that although a service can deliver content globally, it is not guaranteed to be acceptable in a particular local market. Netflix found this out when it announced global availability in 2016 at CES and was quickly banned in markets like Indonesia, where some of the content was deemed too violent or sexual. In 2016, without boots on the ground in a local market, it wasn’t easy to assess whether a show or movie would be culturally acceptable.

Spherex was featured in the DPP’s IBC 2024: Demand versus Supply Report, a comprehensive look at how the M&E industry is meeting key customer demands. The report focuses on the topics of empowering creators, understanding audiences, engaging users, and innovating the newsroom. It also highlights many of the technical innovations seen at the recent IBC Show.

Spherex’s Co-Founder & CEO, Teresa Phillips, spoke at the recent OTT.X Summit in an insightful fireside chat titled "Unlocking AI: Driving Growth in Global Media Distribution" with Colin Dixon, Founder & Chief Analyst at nScreenMedia. The conversation provided a deep dive into how Spherex is leveraging AI to revolutionize media distribution on a global scale.

We are thrilled to announce that TV Tech honored SpherexAI with the prestigious Best of Show award at IBC2024.

Situated just south of the equator, Tanzania is an East African country. It became a sovereign state in 1964 through the union of the theretofore separate states of Tanganyika and Zanzibar. The name is derived from first three letters of two states Tanganyika and Zanzibar ("Tan" and "Zan") and the suffix, "ia" to form Tanzania . The country has two official languages Swahili and English. Swahili is the country's lingua franca comprised of Bantu dialects and Arabic.

IBC2024 opens September 13 at the Amsterdam RAI, and Spherex will demonstrate its groundbreaking content compliance and analysis platform, SpherexAI, at stand 5.F78 in Hall 5. This first-of-its-kind platform provides the most comprehensive solution for generating age ratings and ensuring video content complies with local regulations and cultural norms for any global market.

The Irish Film Classification Office (IFCO) has recently released new draft guidelines for film classification for public consultation. These guidelines reflect contemporary social values while balancing the need to protect children and young people from harmful content and upholding adults' freedom to choose what to view.

The StreamTV Show 2024, held this past week at the Westin Westminster Hotel, just north of Denver, offered a comprehensive overview of the latest trends and innovations in the streaming television industry. The conference focused on five key areas shaping the future of streaming: Advertising, FAST channels, Monetization, Product and UX, and Technology.