← Back To All Posts
Date:
November 27, 2020

Disney: A Journey of Inclusion

When people think of Disney, they reminisce about movies that defined their childhood, flying like Peter Pan, swimming through coral reefs like Ariel, or even grabbing a feather and “flying” like Dumbo. Disney brings magic to life on and off screen, and parents are more than happy to buy a costume or toy, so their children further enjoy a favorite Disney story.


But even fiction contains some fact, and several earlier Disney films have not aged well. These movies recently sparked public ridicule and scrutiny, and Disney is taking steps to change handling representation in its franchise. Some of Disney’s older films, such as “Peter Pan” (1953) and “Dumbo” (1941), now include a 12-second disclaimer at the beginning before users can stream the films on Disney+. Viewers cannot skip this disclaimer.


“This program includes negative deceptions and/or mistreatment of people or cultures. These stereotypes were wrong then and are wrong now. Rather than remove this content, we want to acknowledge its harmful impact, learn from it and spark conversation to create a more inclusive future together. Disney is committed to creating stories with inspirational and aspirational themes that reflect the rich diversity of the human experience around the globe.”
Users are also invited to log on to Disney’s “Stories Matter” website, where they are greeted by pictures and videos of different people—all of whom deserve a happily ever after!


“Because happily ever after doesn’t just happen. It takes effort. Effort we are making.” The site claims.


The site provides examples of controversy in its films, paired with screenshots from the respective movies. Disney asserts it wants to “embrace each other’s stories…embrace possibility. And that’s why [the company is] committed to doing the best [it] can do to represent communities authentically.”
While some are pleased Disney has taken this step, others remain skeptical, citing the Warner Bros’ disclaimer it has been using for years.


Dumbo (1941)
Everyone loves the story of the small elephant who uses his large ears to fly around the circus tent, with the help of his mouse friend and a magic feather. But during the song “When I See an Elephant Fly,” Dumbo meets a group of black crows, led by Jim Crow—an obvious link to the United States’ Jim Crow laws of the 19 th and 20 th century. In another song, “The Song of the Roustabouts,” Black circus laborers sing, “when we get our pay, we throw our money away.” The song lyrics are unsettling because of their spotlight on issue of wage theft, and the Black workers are also portrayed without faces.


According to The Fresno Bee, Disney+’s warning for films like “Dumbo” is overdue, if awkward. The film was the shortest made Disney film of its time, and was primarily made to recoup the financial losses of its near predecessors “Fantasia” and “Pinnochio.” The National Film Registry chose to preserve the film in 2017, claiming it is “culturally, historically, and aesthetically significant.” Even so, the more controversial animal characters, such as Jim Crow and Timothy Q. Mouse, were not included in the 2019 remake.


Peter Pan (1953)
We all remember dreaming of Neverland, the place where children never have to grow up. But just because the film’s protagonist has a permanent childlike innocence does not mean moviemakers and viewers must adopt one. In the film, Native people are painted in a very negative and stereotyped way. Peter and the Lost Boys bring the Darling children to visit the Neverland tribe “that reflects neither the diversity of Native peoples nor their authentic cultural traditions.” They don headdresses, dance around a fire, and make noises with their mouths and hands that do nothing to endear their characters to the audience.


According to the Evening Standard, Shannon O’Loughlin, the executive director of the Association on American Indian Affairs, asserted Disney’s portrayal of Native Americans “is indicative of how invisible Native Americans are and how no one really understands who Native Americans are, except for caricatures of them. … It is hard for many Americans, let alone people around the world, to understand there are 574 federally [recognized] tribes in the United States. … Those histories are not well understood and are not well portrayed.”


Movies like “Peter Pan,” “Dumbo,” and “Pocahontas” have been held under the collective microscope for a long time, but recent political upheaval has renewed critics analyses. Representatives such as O’Loughlin are even calling for Disney “to hand over some of the profits” from its films that portray Native Americans.
By calling out Disney’s late films’ negative portrayals of Native and Black people, users have taken up the critic’s cap and have been met with success. Disney has finally put a disclaimer on its earlier films and works to make its current films more inclusive.


Moana (2016)
A shining example of Disney’s “new and more progressive golden age,” “Moana” embraces feminism and multiculturalism. The titular character is playfully called a princess by the demigod Maui, but she is quick to correct him that she is the daughter of the chief—a different title.


While there are some points of contention in the film (lumping all of the Polynesian Islands together, the inclusion of Hawaiian hula dancing) it has been widely embraced for its realistic portrayal of the human body, casting nearly an entire Polynesian voice cast, and how there was no question if Moana would inherit her father’s role as chief, but when.


As for the demigod Maui, he went through many incarnations before he sprang to life on the big screen. His final persona is thanks to the Oceanic Story Trust, a group of Pacific Islanders who specialize in history, linguistics, and culture. According to Vanity Fair, John Lasseter told his team “the project would not go any further until [they] actually went to Polynesia” and did their due diligence to make “Moana” culturally accurate.


Frozen 2 (2019)
One of the more recent steps Disney has taken toward inclusion and feminism is its “Frozen” franchise. The second installment, “Frozen 2,” thrilled fans all over the globe, but most notably the Sami people in northern Europe. The Northuldra people, who live in the forest near Arendelle, are based off the Sami people, and Disney wanted to make sure the clothes and songs they loved so much were represented accurately. The movie’s team “made an effort to sign a contract with Sámi leaders in order to affirm their culture. The   Frozen 2  team — including Jennifer Lee, Chris Buck, and Peter Del Vecho — sought expert advice in order to portray Indigenous culture in the most respectful way possible.”


Credit: International Sami Film Institute
“We felt they really listened and that it was very important to them to do this right,” Anne Lajla Utsi, managing director of the International Sámi Film Institute, told Reuters. Disney is making a concerted effort to better its brand and overall viewer experience through inclusion and expert research.

Related Insights

AI’s Breakthrough Year: How Artificial Intelligence is Revolutionizing Global Entertainment in 2025

Artificial intelligence is poised to reshape how content reaches and resonates with global audiences this year. As discussed in The Wrap’s article, "8 Artificial Intelligence Predictions for 2025," industry leaders expect significant transformations in how AI will foster innovation across the media and entertainment landscape.

Spherex CEO Teresa Phillips highlights in the article how AI will enhance content creation, adaptation, and delivery. In 2025, generative AI will enable real-time, in-stream editing, Phillips explains, describing a breakthrough that could eliminate the need for multiple versions of content while ensuring cultural relevance across diverse markets.

This technological advancement marks a significant improvement in content localization. Using Generative AI, scenes and dialogue can be automatically adjusted to comply with regional regulations and cultural sensitivities while maintaining the original narrative. These changes are so seamless that viewers often don’t notice them, enabling content to be shared across cultural boundaries without requiring additional investment.

In addition to the impact of AI, Phillips predicts a paradox emerging in 2025's global media landscape. As economic and social instability increases, audiences will increasingly turn to entertainment as a source of comfort and stability. This trend is driving media companies to expand their international production capabilities, resulting in more locally produced content with global appeal.

For advertisers, this evolution presents an unprecedented opportunity. The intersection of global content and local cultural values creates moments of potential tension and opportunities for meaningful connection. By leveraging AI-driven insights, advertisers can craft messages that bridge cultural gaps and provide comfort to viewers navigating this complex media landscape.

As we move deeper into 2025, the role of AI in entertainment will continue to evolve, focusing not just on content creation but on fostering genuine connections across cultural boundaries. This transformation promises to make entertainment more accessible, relevant, and meaningful for audiences worldwide.

Read the full Wrap article here for more insights on AI's impact on the entertainment industry in 2025.

Read Now

The Hidden Costs of Non-Compliance in Video Content Production

In today’s digital-first world, video content is a powerful tool for marketing, brand building, and audience engagement. From blockbuster films and TV shows to YouTube vlogs and independent streaming platforms, video content reaches millions daily. However, as recent legal cases have shown, failure to comply with regulations can result in more than just legal trouble—it can irreparably damage marketing efforts, brand equity, and reputations in key markets. 

The Price of Ignoring the Rules

Violating content regulations can have wide-ranging consequences, from hefty fines to criminal charges and business shutdowns. Consider the case of Jetflicks, a U.S.-based unauthorized streaming service that illegally distributed television content. Five individuals were convicted in 2024 and are now serving jail time for copyright infringement. Their downfall serves as a stark warning: attempting to skirt content laws might offer short-term profits, but the long-term consequences can be devastating.

In September 2022, the Federal Communications Commission (“FCC”) announced a combined fine of $3.4 million against Sinclair Broadcast Group, Nexstar Media Group and 19 other broadcast television licensees for violations of rules limiting commercial matter in children's television programming. The broadcasters allegedly committed a willful and wanton violation of these rules by repeatedly airing a commercial for a HotWheels-themed toy during a Hot Wheels-themed show.

The Marketing and Branding Fallout

Beyond financial penalties and legal consequences, non-compliance can significantly damage marketing efforts. Take DrDisrespect, a high-profile YouTube gaming influencer, who was demonetized in 2024 after allegations of inappropriate communications with minors surfaced. While not an issue of copyright or censorship, the case illustrates how regulatory or ethical violations can erode sponsorship deals, advertising revenue, and audience trust. He was remonetized in January, 2025.

C8, a French television channel faced accusations from the French regulator Arcom of disseminating false information and violating broadcasting standards. The channel had previously been fined €7.6million over three years for repeated violations, including airing conspiracy theories, and content deemed homophobic and racist.

In response to these violations, Arcom revoked C8's broadcasting license. This action halted the channel's operations and sparked political debates, with some right-wing leaders condemning the move as political censorship. The incident significantly tarnished C8's reputation and raised concerns about media freedom in France. 

Reputational Damage: A Long-Term Cost

Losing access to key markets due to regulatory infractions can be catastrophic for a brand. In 2021, Mexican YouTuber Yoseline Hoffman (YosStop) was arrested for possessing and distributing explicit content involving a minor. Once a popular content creator, her brand was permanently tainted, leading to the termination of her channels.

Compliance as a Competitive Advantage

While the risks of non-compliance are severe, adhering to regulations can be a powerful competitive advantage. Brands that prioritize ethical content creation, copyright compliance, and platform policies can distinguish themselves in an increasingly regulated space.

For example, YouTube’s stringent policies have made it essential for content creators to understand and respect copyright laws. Those who comply can monetize their content, attract advertisers, and build lasting credibility. On the other hand, those who take shortcuts risk losing everything overnight.

Words to the Wise

For content creators, production houses, and streaming platforms, the message is clear: know the laws, respect the rules, and prioritize compliance. In an era where digital content can define a brand’s identity, losing credibility means losing everything. SpherexAI is the only tool available today that allows any content creator at any level to ensurefull regulatory and platform compliance in any market in any country. Don’trisk your reputation, demonetization, and brand by guessing wrong. Contact Spherex today to learn how to protect your business today.

Read Now

The Future of Advertising: Why Cultural Intelligence Matters More Than Ever

In today's borderless media landscape, where streaming platforms deliver films and TV shows to over 200 countries instantly, advertisers face a critical challenge: ensuring their ads resonate with diverse audiences while maintaining cultural sensitivity and brand safety. Traditional advertising approaches, relying on demographics, basic localization, and keyword filtering, often fall short. These methods fail to capture the emotional and cultural nuances of different markets, leading to misplaced ads that miss the mark.

To navigate these challenges, brands must go beyond surface-level strategies and adopt a deeper understanding of how content resonates emotionally and culturally across markets. This is where innovative approaches come into play, offering a way to not just reach global audiences, but truly connect with them on a profound, culturally aligned level.

Emotional Arbitrage: The Key to Better Ad Targeting

A groundbreaking approach called "emotional arbitrage" is revolutionizing how brands connect with global audiences. This strategy identifies moments of cultural tension and resolution within content, enabling advertisers to strategically place their messages for maximum impact.

When viewers encounter cultural dissonance—a scene that challenges their deeply ingrained values—they unconsciously seek resolution. Research indicates that brands offering this resolution through culturally aligned messaging achieve significantly higher engagement, recall, and positive sentiment.

Consider a scene in a TV show where a young woman defies her family's expectations by pursuing a career in the arts. In some cultures, where familial respect and tradition are paramount, an ad for an educational institution that helps young people find their passions might be appropriate. Conversely, in cultures prioritizing individual expression and self-discovery, an ad for a bank that helped a young woman open a clothing store featuring her designs could resonate more effectively.

By strategically placing ads that align with cultural expectations, brands can forge deeper emotional connections with viewers, ensuring their message is not just seen, but genuinely felt.

AI-Driven Solutions: The Next Frontier of Cultural Intelligence

Imagine a technology that can analyze video content, not just for keywords or demographics, but for the subtle nuances of cultural and emotional context. This technology could identify moments of tension, humor, sadness, or joy, and pinpoint exactly where an ad would resonate most effectively with a specific audience. Such AI-driven solutions are transforming the advertising landscape, empowering brands to tailor their messages with unprecedented precision and cultural sensitivity.

How AI-Powered Advertising Enhances Performance

By leveraging AI for cultural intelligence, brands can achieve:

  • Strategic Ad Placement: Ads are placed at moments when viewers are emotionally primed to engage, increasing effectiveness.
  • Brand Safety Assurance: Prevents ad placement in content that could be misaligned with brand values or culturally sensitive.
  • Higher Engagement & Recall: Ads become part of the storytelling experience, reinforcing brand messages rather than disrupting them.
  • Scalability Across Global Markets: AI-driven insights allow brands to optimize campaigns for diverse cultural contexts without manual intervention.
The Future of Culturally Intelligent Advertising

As digital content continues to transcend borders, understanding how different cultures react to media is no longer optional—it's essential. Advertisers that embrace cultural intelligence and leverage AI-powered solutions will not only protect their brand integrity but also forge stronger, more meaningful connections with global audiences.

In a world where content is universal but cultural experiences are unique, the brands that adapt will be the brands that thrive. The future of culturally intelligent advertising starts now. Click here to learn how SpherexAI can elevate your advertising strategy.

Read Now