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Date:
November 6, 2020

Phallic Fantasies from Amazon's 'The Boys'

In the oversaturated Superhero content market, it is rare for heroes to go against the epitomized image of squeaky-clean role models with godlike powers who save us from menacing villains justin the nick of time. Enter "The Boys." Amazon's hit show takes this notion and turns it on its head. In the series, Vought International presents to the world, "The Seven." These corporate Supes(short for superheroes), polished tip to toe are not dissimilar from carefully designed happy meals that conformists consume on a nice platter. Unlike Marvel Studio's "The Avengers," these Supes are radically damaged characters created in secret labs, pumped with illicit Vought chemicals to achieve unbelievable abilities. The audience appreciates the struggles facing these characters and we get to see inner demons come to life within each of their psyches; a funky-fresh take on the modern superhero genre.

True fans of "The Boys" are quick to point out the show's comic book origin and Amazon's authentic live action adaptation. The show fearlessly presents us with explicit scenes of a man getting violently choked by an evil stretchable penis, a woman accidently squeezing and exploding a man's head while receiving oral sex, and gill fingering. Oddly enough, public masturbation is where Amazon draws the line. Rebecca Shepherd in a recent article sheds light on "one of the most disturbing moments" where the main antagonist, Homelander, is feverishly pleasuring himself atop a building, his bare buttocks gleaming in the moonlight. Shepherd mentions how co-creator Erik Kripke couldn't quite understand how Amazon was OK with most of the show but said "F**K NO, you have to cut" the Homelander scene and that "it wasn't necessary in season 1."

This is nota show you casually pop on and watch with your parents, who just finished a 1978 "Incredible Hulk" marathon they proudly recorded on Betamax. Most sane people would opt for a more family friendly experience on Disney+. In the season 2 finale of "The Boys," Amazon asked Kripke to bring "more punch" to the last episode. Kripke quickly got back to them with just the right idea; he reused the infamous Homelander masturbation scene they had originally asked him to cut from season 1. In a separate interview , Jessica Andrews mentions how Kripke thanked Amazon for its lack of censorship. "We put it all into the show," Kripke said. "If there's something totally crazy and it works for the characters, we put it in. Amazon's been amazing about never really censoring that, so there kinda is no line."

If our modern culture were to jump back to 1956 to watch Elvis Presley's debut performance on The Ed Sullivan show, viewers would be unable to recognize acts of lewd behavior. However, at that time, fearing exposure to young impressionable teenagers, network executives responded quickly to censor Elvis' bodacious gyrating hips, switching to close-up shots of his face whenever he was dancing. This live debut performance could be considered one of the earliest forms of censorship from a national television network. Teenagers in 2020 would have a hard time understanding what all the fuss was about. The King's chaotic twists and turns look chaste compared to the twerking in most mainstream MTV videos. And remember when Madonna kissed Britney Spears and Christina Aguilera live onstage at the 2003 VMAs? At the time it was the most infamous kiss witnessed around the world. Then there was " Nipplegate ," Janet Jackson's infamous wardrobe malfunction that aired on live TV during the 2004 Superbowl halftime show. According to TiVo , "Nipplegate" was one of the most paused televised moments ever recorded in history. Clearly, American audiences are pushing the threshold of what they consider lewd content.

The current trend of streaming services is to cut their umbilical-like ties to the network overlords who essentially gave birth to them. It's like teenagers going through that classic "parents just don't understand" phase and refusing to comply with strict standards and practices because the cool kids at Amazon get to produce audacious unrated commercial free content. This direction allows "The Boys'" showrunner Kripke full artistic license to display his wickedly warped creativity without impediment. It is like that line from "Wayne's World 2" when Jim Morrison tells Wayne Campbell "If you build it, they will come."

Related Insights

Experience SpherexAI at NAB 2025

Spherex is headed to Las Vegas for NAB 2025, and we’re bringing a bold new expansion of our flagship product, SpherexAI. Join us at Booth W1456 in the West Hall of the Las Vegas Convention Center from April 6-9 to see how we’re transforming contextual advertising with cultural and emotional intelligence.

As the media and advertising industries look to AI for smarter targeting and better brand alignment, SpherexAI offers a groundbreaking solution. By analyzing the cultural and emotional context of streaming video at the scene level, SpherexAI helps advertisers engage audiences more meaningfully while reducing the risk of misaligned or unsafe ad placements.

The Power of Scene-Level Intelligence

At the heart of our advertising innovation is SpherexAI’s multimodal platform, which processes thousands of signals from every frame—visuals, audio, dialogue, and on-screen text—to create rich metadata that understands the tone, mood, and narrative context of video content.

This deep, scene-level intelligence powers a range of capabilities that can dramatically improve campaign effectiveness:

  • Smarter Ad Targeting – Ads are delivered when viewers are most emotionally receptive, based on the precise tone and content of each scene.
  • Seamless Integration – Ads align with the story arc instead of disrupting it, increasing both engagement and recall.
  • Cultural Sensitivity at Scale – Our patented Cultural Knowledge Graph ensures ad messaging aligns with local customs, values, and regulations in over 200 countries and territories.
  • Enhanced Brand Safety – SpherexAI actively prevents ad placements in scenes that could be offensive, inappropriate, or reputationally risky.

Whether you're building a global campaign or fine-tuning messaging for a specific region, SpherexAI ensures your ads resonate with cultural nuance and emotional precision. Best of all, this isn’t vaporware; SpherexAI can be added to your workflows today!

See It In Action

At NAB 2025, we’ll be demoing how SpherexAI empowers advertisers to connect with audiences in powerful new ways—by aligning their campaigns with the content people are already emotionally invested in.

Book a Demo

Ready to experience the future of contextual advertising? Book a meeting with the Spherex team or drop by Booth W1456 during NAB 2025. We’re excited to show you how scene-level cultural intelligence can elevate your strategy and unlock deeper audience engagement.

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Teresa Phillips Joins OTT.X Buzz Panel to Celebrate Women’s History Month

On March 19, 2025, Spherex CEO Teresa Phillips joined a distinguished panel of female executives for the OTT.X BUZZ session—Women’s History Month Edition. This engaging discussion covered the latest trends in OTT and digital video while shedding light on women's unique experiences navigating the media and technology industries.

Moderated by Charlene Polite Corley, VP of Diverse Insights & Partnerships at Nielsen, the panel featured:

  • Teresa Phillips, Chief Executive Officer, Spherex
  • Jenn Chen, Chief Revenue Officer, JWP Connatix
  • Maria Hellström, Chief Executive Officer, Codemill
  • Laura Martin, Managing Director, Senior Internet & Media Analyst, Needham & Company
  • Paige Sherman, Director, Digital Video Programming, Shout! Studios

Teresa shared valuable insights on leadership, career development, and the evolving role of women in media. Reflecting on her journey in a male-dominated industry and the U.S. Army, she emphasized the impact of mentorship and sponsorship in shaping successful careers. Offering practical advice for early and mid-career professionals, Phillips highlighted the importance of adaptability, recognizing career pivot points, and leading through times of transition.

Key Takeaways from the Discussion Throughout the session, the panelists tackled some of the most pertinent topics facing women and the industry today, including:

  • Work-Life Balance and Corporate Support: The panel explored how companies can better support caregivers, highlighting policies that enable a more inclusive and sustainable work environment.
  • The Rapid Evolution of AI in Media: With AI and automation playing an increasingly central role in content distribution, Phillips emphasized Spherex’s role in leveraging AI-powered tools to help studios navigate cultural and regulatory landscapes worldwide.
  • Leadership in a Shifting Industry: The panelists reflected on how they’ve adapted to significant industry changes, from the rise of FAST channels to the increasing role of data-driven decision-making in content strategy.
  • Challenges and Opportunities for Women in Media: The discussion tackled informal workplace dynamics that impact women’s success, from navigating corporate culture to advocating for fair representation at leadership levels.
  • Balancing Authenticity and Career Growth: Panelists shared insights on maintaining personal authenticity while adapting to workplace expectations in male-dominated spaces.

Looking Ahead: Women Driving Industry Innovation -The panelists reinforced that women’s leadership in M&E is not just necessary—it’s a competitive advantage. As AI, automation, and viewer behaviors evolve, diverse leadership will play a pivotal role in shaping the future of streaming.

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Contextual Advertising in Media and Entertainment

As media consumption increasingly shifts toward digital platforms, advertisers are rethinking their strategies to capture audience attention effectively.Traditional targeting methods that rely on demographics, user data, and third-party cookies are becoming less viable due to evolving privacy regulations and changing viewer behaviors. In this landscape, contextual advertising has emerged as a powerful approach for media and entertainment companies looking to align advertising with content in a meaningful way. This shift has created both challenges and opportunities for advertisers.

What is Contextual Advertising?

Contextual advertising is the practice of placing ads that are directly relevant to the content a viewer is watching, rather than being based on their personal data or browsing history. This strategy leverages the tone, theme, and emotional context of content to determine the most suitable ad placements.

For example, an ad for a travel experience appearing during a heartwarming reunion scene in a film about family bonds is far more impactful than a generic placement. The key advantage is that contextual ads feel natural, non-intrusive, and more relevant, leading to increased engagement and improved ad recall.

A recent AVCA study found that 42% of viewers were more interested in brands and products when ads were placed next to relevant content, and 38% learned more about products shown in AI-enabled contextually targeted ads.

WhyContextual Advertising Matters to Media & Entertainment Companies

1. Ensuring Brand Safety in a Complex Media Landscape: With a vast and diverse content ecosystem, brand safety is a growing concern for advertisers. Ads appearing in inappropriate or controversial content can damage a brand’s reputation.

Unlike traditional keyword-based targeting, which may misinterpret context, AI-driven contextual advertising ensures that ads appear in culturally appropriate and brand-safe environments.

Brand safety varies from country to country. Content considered neutral in one region may be perceived as controversial in another. Effective contextual advertising solutions must account for:

  • Local sensitivities
  • Regulatory restrictions
  • Cultural norms

This adaptability protects advertisers from unintended associations while preserving viewer trust across global markets.

2. Achieving Cultural Relevance for Global Audiences: With media distribution now spanning international markets, a one-size-fits-all approach to advertising no longer works. Different cultures interpret content in unique ways, and an ad that resonates in one region may be ineffective—or even offensive—in another. Contextual advertising powered by scene-level intelligence allows advertisers to tailor messages that align with regional values, traditions, and cultural expectations, increasing engagement and brand affinity across markets.

3. Scene-Level Intelligence: Placing Ads at the Right Moment: Beyond broad thematic targeting, scene-level intelligence enables advertisers to place ads at moments of peak emotional engagement. AI-powered analysis can detect pivotal narrative shifts, humor, suspense, or joy, allowing brands to insert ads at moments where viewers are most receptive. This enhances ad recall and emotional association with the brand, making advertising more effective and less intrusive.

4. A Privacy-First Alternative to Audience Targeting: With increasing data privacy regulations, brands must seek alternatives to traditional audience-based targeting. Contextual advertising provides a privacy-compliant solution by relying on content analysis rather than user tracking. This ensures brands can still deliver highly relevant messaging without relying on third-party cookies or invasive data collection.

A Smarter Approach with Advanced AI Technology

One advanced solution driving innovation in contextual advertising is SpherexAI. This technology analyzes content at a granular level, identifying specific scenes and moments where viewer engagement peaks. By processing visual, audio, and narrative elements, it can determine optimal ad placement opportunities that complement rather than interrupt the viewing experience.

SpherexAI provides scene-level intelligence that helps advertisers navigate the complexities of global content distribution, ensuring that ads align seamlessly with viewer expectations. This approach allows brands to:

  • Maximize engagement
  • Maintain brand integrity
  • Unlock new revenue opportunities
  • Deliver a more natural and immersive ad experience

NextSteps

For more information on maximizing your ad impact, visit Spherex or stop by booth W1456 during the upcoming NAB Show in Las Vegas. Use code NS7763 for a complimentary exhibitpass.

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