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Date:
April 23, 2021

Sri Lanka Implements Singapore Style Law to Control Fake News

In a recent announcement , Sri Lanka’s Information Minister, Keheliya Rambukwella, shared that the country is drafting a new law to check the spread of fake news on social media platforms. “The spread of false information on the internet poses a serious threat and is seen as being used to divide society, to spread hatred and to weaken democratic institutions.”

Similar to other countries, fake news has been a recurring issue in Sri Lanka. In Nov. 2019, when the campaign for Sri Lanka’s presidential election ended, the voters were concerned about an apparent spike in fake news on social media, and its possible impact over the following two days. Candidate supporters “unleashed racist posts” and “fraudulent news-based attacks online — mostly on Facebook, WhatsApp and Twitter.”

The government has sought to criminalize fake news since midyear 2019. The “false news” bill as it was informally known “was proposed against the backdrop of the Easter Sunday massacre of April 21 2019, where an armed group bombed three Catholic churches and three hotels, claiming the lives of more than 250 people.” This bombing marked the start of anti-Muslim violence May 13 2019; mobs targeted homes, businesses, vehicles, and religious buildings known to be owned or frequented by Muslims. These attacks were apparently instigated by social media posts.

At the end of May 2019, the Sri Lankan cabinet approved amendments to the penal and criminal procedure codes to criminalize the dissemination of “false news” where it is deemed to affect “communal harmony” or “state security.” Pursuant to the amendments, the government clarified that discussions are currently underway at the cabinet level to introduce laws like the Protection from Online Falsehoods and Manipulation Act (POFMA) applied in Singapore.

Sri Lanka reportedly studied Singapore’s controversial Infocomm Media Development Authority Act in addition to POFMA and will likely use it as the framework for the new laws in the country. 

The Infocomm Media Development Authority (IMDA) is a statutory board (a government agency with specific legal powers) and operates under the authority of the Ministry of Communications and Information (MCI). The IMDA is the product of the restructuring and merging of the Infocomm Development Authority (IDA) and the Media Development Authority (MDA). Following the passing of the Info-communications Media Development Authority Bill in Parliament August 16, 2016, IMDA was launched on Sept. 30 of that year.

Singapore’s IMDA law regulates the broadcasting of content of all types of media. Under the existing framework , “media” is defined “as referring to any film, newspaper, broadcasting service or publication (as defined in the Films Act, Newspaper and Printing Presses Act, the Broadcasting Act and the Undesirable Publications Act respectively).” Not surprisingly, it has received criticism from various organizations including the International Press Institute over allegations of controlling the media.

POFMA was passed in the Singapore Parliament. The law allows relevant authorities to act on allegations of fake news or information “through a graduated process of enforcing links to fact-checking statements, censorship of website or assets on social media platforms and criminal charges.”

Facebook has already received 14 POFMA orders in Singapore. Under these orders, the social media giant has been asked to post corrections, as well as remove access to specific Facebook pages for users in Singapore. Singapore Management University (SMU) law professor Eugene Tan makes an interesting point when he says, “With or without POFMA, people are not always going to agree with the Government’s account or narrative,” noting that POFMA is “not the silver bullet to preventing truth decay.” He went on to add that, “although POFMA is not a game-changer, it is a useful tool in the Government’s legislative arsenal to deal with falsehoods that can undoubtedly harm us.”

Although Sri Lanka has taken a page out of Singapore’s law book with the intention to control fake news, it remains to be seen how appropriately the law is adapted to solve the country’s problems and how much of a censorship issue it creates.

Related Insights

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Teresa Phillips Joins OTT.X Buzz Panel to Celebrate Women’s History Month

On March 19, 2025, Spherex CEO Teresa Phillips joined a distinguished panel of female executives for the OTT.X BUZZ session—Women’s History Month Edition. This engaging discussion covered the latest trends in OTT and digital video while shedding light on women's unique experiences navigating the media and technology industries.

Moderated by Charlene Polite Corley, VP of Diverse Insights & Partnerships at Nielsen, the panel featured:

  • Teresa Phillips, Chief Executive Officer, Spherex
  • Jenn Chen, Chief Revenue Officer, JWP Connatix
  • Maria Hellström, Chief Executive Officer, Codemill
  • Laura Martin, Managing Director, Senior Internet & Media Analyst, Needham & Company
  • Paige Sherman, Director, Digital Video Programming, Shout! Studios

Teresa shared valuable insights on leadership, career development, and the evolving role of women in media. Reflecting on her journey in a male-dominated industry and the U.S. Army, she emphasized the impact of mentorship and sponsorship in shaping successful careers. Offering practical advice for early and mid-career professionals, Phillips highlighted the importance of adaptability, recognizing career pivot points, and leading through times of transition.

Key Takeaways from the Discussion Throughout the session, the panelists tackled some of the most pertinent topics facing women and the industry today, including:

  • Work-Life Balance and Corporate Support: The panel explored how companies can better support caregivers, highlighting policies that enable a more inclusive and sustainable work environment.
  • The Rapid Evolution of AI in Media: With AI and automation playing an increasingly central role in content distribution, Phillips emphasized Spherex’s role in leveraging AI-powered tools to help studios navigate cultural and regulatory landscapes worldwide.
  • Leadership in a Shifting Industry: The panelists reflected on how they’ve adapted to significant industry changes, from the rise of FAST channels to the increasing role of data-driven decision-making in content strategy.
  • Challenges and Opportunities for Women in Media: The discussion tackled informal workplace dynamics that impact women’s success, from navigating corporate culture to advocating for fair representation at leadership levels.
  • Balancing Authenticity and Career Growth: Panelists shared insights on maintaining personal authenticity while adapting to workplace expectations in male-dominated spaces.

Looking Ahead: Women Driving Industry Innovation -The panelists reinforced that women’s leadership in M&E is not just necessary—it’s a competitive advantage. As AI, automation, and viewer behaviors evolve, diverse leadership will play a pivotal role in shaping the future of streaming.

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Contextual Advertising in Media and Entertainment

As media consumption increasingly shifts toward digital platforms, advertisers are rethinking their strategies to capture audience attention effectively.Traditional targeting methods that rely on demographics, user data, and third-party cookies are becoming less viable due to evolving privacy regulations and changing viewer behaviors. In this landscape, contextual advertising has emerged as a powerful approach for media and entertainment companies looking to align advertising with content in a meaningful way. This shift has created both challenges and opportunities for advertisers.

What is Contextual Advertising?

Contextual advertising is the practice of placing ads that are directly relevant to the content a viewer is watching, rather than being based on their personal data or browsing history. This strategy leverages the tone, theme, and emotional context of content to determine the most suitable ad placements.

For example, an ad for a travel experience appearing during a heartwarming reunion scene in a film about family bonds is far more impactful than a generic placement. The key advantage is that contextual ads feel natural, non-intrusive, and more relevant, leading to increased engagement and improved ad recall.

A recent AVCA study found that 42% of viewers were more interested in brands and products when ads were placed next to relevant content, and 38% learned more about products shown in AI-enabled contextually targeted ads.

WhyContextual Advertising Matters to Media & Entertainment Companies

1. Ensuring Brand Safety in a Complex Media Landscape: With a vast and diverse content ecosystem, brand safety is a growing concern for advertisers. Ads appearing in inappropriate or controversial content can damage a brand’s reputation.

Unlike traditional keyword-based targeting, which may misinterpret context, AI-driven contextual advertising ensures that ads appear in culturally appropriate and brand-safe environments.

Brand safety varies from country to country. Content considered neutral in one region may be perceived as controversial in another. Effective contextual advertising solutions must account for:

  • Local sensitivities
  • Regulatory restrictions
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This adaptability protects advertisers from unintended associations while preserving viewer trust across global markets.

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3. Scene-Level Intelligence: Placing Ads at the Right Moment: Beyond broad thematic targeting, scene-level intelligence enables advertisers to place ads at moments of peak emotional engagement. AI-powered analysis can detect pivotal narrative shifts, humor, suspense, or joy, allowing brands to insert ads at moments where viewers are most receptive. This enhances ad recall and emotional association with the brand, making advertising more effective and less intrusive.

4. A Privacy-First Alternative to Audience Targeting: With increasing data privacy regulations, brands must seek alternatives to traditional audience-based targeting. Contextual advertising provides a privacy-compliant solution by relying on content analysis rather than user tracking. This ensures brands can still deliver highly relevant messaging without relying on third-party cookies or invasive data collection.

A Smarter Approach with Advanced AI Technology

One advanced solution driving innovation in contextual advertising is SpherexAI. This technology analyzes content at a granular level, identifying specific scenes and moments where viewer engagement peaks. By processing visual, audio, and narrative elements, it can determine optimal ad placement opportunities that complement rather than interrupt the viewing experience.

SpherexAI provides scene-level intelligence that helps advertisers navigate the complexities of global content distribution, ensuring that ads align seamlessly with viewer expectations. This approach allows brands to:

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NextSteps

For more information on maximizing your ad impact, visit Spherex or stop by booth W1456 during the upcoming NAB Show in Las Vegas. Use code NS7763 for a complimentary exhibitpass.

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