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Date:
September 28, 2022

The Eye of the Beholder

How DEI brings out the best and worst of people

The late comedian Robin Williams was fond of reminding people that "No movie is real" whenever someone questioned whether something in the film was plausible or not. Williams' warning is good counsel for those upset about People of Color (POC) casting decisions and recently released movies.

The Power of The Little Mermaid

To a storm of criticism, Disney recently released the trailer for the live-action version of "The Little Mermaid," featuring a black actress in the lead role. While the casting of 22-year-old African American Halle Bailey and her appearance in the trailer as Ariel thrilled millions of adults and children worldwide, millions of others have found offense.

For example, a host from the Daily Wire, responding to a comment about "white erasure," remarked on camera that "From a scientific perspective, it doesn't make much sense to have someone with darker skin who lives deep in the ocean." He went on to say, "the Little Mermaid should be pale." But it does not matter what color skin the actor has since mermaids don't exist in reality, much less science.

For some, verbal criticism wasn't enough. An "anonymous scientist" used AI to whiten Bailey's skin so she looked like a "white-skinned ginger" and posted it on Twitter. Facing backlash and despite a follow-up message that attempted to defuse the situation by saying, "This is purely for educational purposes; please do not misinterpret this in a racist way," Twitter suspended the account. Sadly, the post's deletion hasn't stopped its spread, as it is still online .

As of this writing, 23.3 million people have viewed the trailer on YouTube. Before the platform disabled the counter , the trailer amassed 1.1 million "likes" and more than 2 million dislikes , making it the most disliked movie trailer ever released. Paraphrasing an old quote, "Hate gets halfway around the world before the truth gets its boots on." Nevertheless, parents worldwide have posted videos of their daughters reaction to seeing a "brown Ariel" for the first time. They are the images that bring tears of happiness to a parent's eyes.

Bringing visibility through storytelling

Another example is " The Woman King ." The film is based on female warriors, known as "Agojie," in the African Kingdom of Dahomey, one of Africa's most powerful states in the 18th and 19th centuries. Although the Kingdom's role in the slave trade is a key component of the film, it centers on its unique women warriors, also known as "Amazons," who protected the Kingdom after the men were forced into slavery.

The film's director, Gina Prince-Bythewood, told Essence , "It's about honoring the Black women who have been in the struggle, who have died nameless, and it ends with a specific name that embodies our struggle of being invisible, of being unprotected. So, it was a callout in honor of us." Yet, some critics dismiss the film saying it " isn't historically accurate ." Others on social media are clamoring to boycott the movie because the writers are white .

Responding to the criticism, Viola Davis told Variety , "First of all, I agree with Gina Prince-Bythewood's saying you're not going to win an argument on Twitter. We entered the story where the Kingdom was in flux, at a crossroads. They were looking to find some way to keep their civilization and Kingdom alive. It wasn't until the late 1800s that they were decimated. Most of the story is fictionalized. It has to be." Julius Tennon, one of the film's producers, added , "We have to entertain people. If we just told a history lesson, which we very well could have, that would be a documentary."

Diversity is all around us

There are plenty of examples where a character's race or nationality is changed to make it more relatable to audiences. A dozen versions of Santa Claus exist worldwide, many appearing as men and women of many races and colors. Anyone traveling through the Christian world will see Jesus depicted as someone who looks like the local population , even though he was a Middle Eastern Jew. Yet despite wide acceptance of these depictions with little complaint, critics of "The Little Mermaid" and "The Woman King" accuse the directors and studios of being "woke."

Have you ever wondered why the Bible contains no physical description of Jesus? Stories cannot be so sacrosanct that they can never be changed. From a storytelling perspective, what matters is the stories are relatable and meaningful to audiences. For that to happen, the stories have to be able to travel to other cultures and peoples, which means it is necessary to change characters and stories to resemble the intended audiences.

We should celebrate stories and storytellers who make an effort to bridge divides and bring people together.

That's as real as it gets.

Related Insights

Experience SpherexAI at NAB 2025

Spherex is headed to Las Vegas for NAB 2025, and we’re bringing a bold new expansion of our flagship product, SpherexAI. Join us at Booth W1456 in the West Hall of the Las Vegas Convention Center from April 6-9 to see how we’re transforming contextual advertising with cultural and emotional intelligence.

As the media and advertising industries look to AI for smarter targeting and better brand alignment, SpherexAI offers a groundbreaking solution. By analyzing the cultural and emotional context of streaming video at the scene level, SpherexAI helps advertisers engage audiences more meaningfully while reducing the risk of misaligned or unsafe ad placements.

The Power of Scene-Level Intelligence

At the heart of our advertising innovation is SpherexAI’s multimodal platform, which processes thousands of signals from every frame—visuals, audio, dialogue, and on-screen text—to create rich metadata that understands the tone, mood, and narrative context of video content.

This deep, scene-level intelligence powers a range of capabilities that can dramatically improve campaign effectiveness:

  • Smarter Ad Targeting – Ads are delivered when viewers are most emotionally receptive, based on the precise tone and content of each scene.
  • Seamless Integration – Ads align with the story arc instead of disrupting it, increasing both engagement and recall.
  • Cultural Sensitivity at Scale – Our patented Cultural Knowledge Graph ensures ad messaging aligns with local customs, values, and regulations in over 200 countries and territories.
  • Enhanced Brand Safety – SpherexAI actively prevents ad placements in scenes that could be offensive, inappropriate, or reputationally risky.

Whether you're building a global campaign or fine-tuning messaging for a specific region, SpherexAI ensures your ads resonate with cultural nuance and emotional precision. Best of all, this isn’t vaporware; SpherexAI can be added to your workflows today!

See It In Action

At NAB 2025, we’ll be demoing how SpherexAI empowers advertisers to connect with audiences in powerful new ways—by aligning their campaigns with the content people are already emotionally invested in.

Book a Demo

Ready to experience the future of contextual advertising? Book a meeting with the Spherex team or drop by Booth W1456 during NAB 2025. We’re excited to show you how scene-level cultural intelligence can elevate your strategy and unlock deeper audience engagement.

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Teresa Phillips Joins OTT.X Buzz Panel to Celebrate Women’s History Month

On March 19, 2025, Spherex CEO Teresa Phillips joined a distinguished panel of female executives for the OTT.X BUZZ session—Women’s History Month Edition. This engaging discussion covered the latest trends in OTT and digital video while shedding light on women's unique experiences navigating the media and technology industries.

Moderated by Charlene Polite Corley, VP of Diverse Insights & Partnerships at Nielsen, the panel featured:

  • Teresa Phillips, Chief Executive Officer, Spherex
  • Jenn Chen, Chief Revenue Officer, JWP Connatix
  • Maria Hellström, Chief Executive Officer, Codemill
  • Laura Martin, Managing Director, Senior Internet & Media Analyst, Needham & Company
  • Paige Sherman, Director, Digital Video Programming, Shout! Studios

Teresa shared valuable insights on leadership, career development, and the evolving role of women in media. Reflecting on her journey in a male-dominated industry and the U.S. Army, she emphasized the impact of mentorship and sponsorship in shaping successful careers. Offering practical advice for early and mid-career professionals, Phillips highlighted the importance of adaptability, recognizing career pivot points, and leading through times of transition.

Key Takeaways from the Discussion Throughout the session, the panelists tackled some of the most pertinent topics facing women and the industry today, including:

  • Work-Life Balance and Corporate Support: The panel explored how companies can better support caregivers, highlighting policies that enable a more inclusive and sustainable work environment.
  • The Rapid Evolution of AI in Media: With AI and automation playing an increasingly central role in content distribution, Phillips emphasized Spherex’s role in leveraging AI-powered tools to help studios navigate cultural and regulatory landscapes worldwide.
  • Leadership in a Shifting Industry: The panelists reflected on how they’ve adapted to significant industry changes, from the rise of FAST channels to the increasing role of data-driven decision-making in content strategy.
  • Challenges and Opportunities for Women in Media: The discussion tackled informal workplace dynamics that impact women’s success, from navigating corporate culture to advocating for fair representation at leadership levels.
  • Balancing Authenticity and Career Growth: Panelists shared insights on maintaining personal authenticity while adapting to workplace expectations in male-dominated spaces.

Looking Ahead: Women Driving Industry Innovation -The panelists reinforced that women’s leadership in M&E is not just necessary—it’s a competitive advantage. As AI, automation, and viewer behaviors evolve, diverse leadership will play a pivotal role in shaping the future of streaming.

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Contextual Advertising in Media and Entertainment

As media consumption increasingly shifts toward digital platforms, advertisers are rethinking their strategies to capture audience attention effectively.Traditional targeting methods that rely on demographics, user data, and third-party cookies are becoming less viable due to evolving privacy regulations and changing viewer behaviors. In this landscape, contextual advertising has emerged as a powerful approach for media and entertainment companies looking to align advertising with content in a meaningful way. This shift has created both challenges and opportunities for advertisers.

What is Contextual Advertising?

Contextual advertising is the practice of placing ads that are directly relevant to the content a viewer is watching, rather than being based on their personal data or browsing history. This strategy leverages the tone, theme, and emotional context of content to determine the most suitable ad placements.

For example, an ad for a travel experience appearing during a heartwarming reunion scene in a film about family bonds is far more impactful than a generic placement. The key advantage is that contextual ads feel natural, non-intrusive, and more relevant, leading to increased engagement and improved ad recall.

A recent AVCA study found that 42% of viewers were more interested in brands and products when ads were placed next to relevant content, and 38% learned more about products shown in AI-enabled contextually targeted ads.

WhyContextual Advertising Matters to Media & Entertainment Companies

1. Ensuring Brand Safety in a Complex Media Landscape: With a vast and diverse content ecosystem, brand safety is a growing concern for advertisers. Ads appearing in inappropriate or controversial content can damage a brand’s reputation.

Unlike traditional keyword-based targeting, which may misinterpret context, AI-driven contextual advertising ensures that ads appear in culturally appropriate and brand-safe environments.

Brand safety varies from country to country. Content considered neutral in one region may be perceived as controversial in another. Effective contextual advertising solutions must account for:

  • Local sensitivities
  • Regulatory restrictions
  • Cultural norms

This adaptability protects advertisers from unintended associations while preserving viewer trust across global markets.

2. Achieving Cultural Relevance for Global Audiences: With media distribution now spanning international markets, a one-size-fits-all approach to advertising no longer works. Different cultures interpret content in unique ways, and an ad that resonates in one region may be ineffective—or even offensive—in another. Contextual advertising powered by scene-level intelligence allows advertisers to tailor messages that align with regional values, traditions, and cultural expectations, increasing engagement and brand affinity across markets.

3. Scene-Level Intelligence: Placing Ads at the Right Moment: Beyond broad thematic targeting, scene-level intelligence enables advertisers to place ads at moments of peak emotional engagement. AI-powered analysis can detect pivotal narrative shifts, humor, suspense, or joy, allowing brands to insert ads at moments where viewers are most receptive. This enhances ad recall and emotional association with the brand, making advertising more effective and less intrusive.

4. A Privacy-First Alternative to Audience Targeting: With increasing data privacy regulations, brands must seek alternatives to traditional audience-based targeting. Contextual advertising provides a privacy-compliant solution by relying on content analysis rather than user tracking. This ensures brands can still deliver highly relevant messaging without relying on third-party cookies or invasive data collection.

A Smarter Approach with Advanced AI Technology

One advanced solution driving innovation in contextual advertising is SpherexAI. This technology analyzes content at a granular level, identifying specific scenes and moments where viewer engagement peaks. By processing visual, audio, and narrative elements, it can determine optimal ad placement opportunities that complement rather than interrupt the viewing experience.

SpherexAI provides scene-level intelligence that helps advertisers navigate the complexities of global content distribution, ensuring that ads align seamlessly with viewer expectations. This approach allows brands to:

  • Maximize engagement
  • Maintain brand integrity
  • Unlock new revenue opportunities
  • Deliver a more natural and immersive ad experience

NextSteps

For more information on maximizing your ad impact, visit Spherex or stop by booth W1456 during the upcoming NAB Show in Las Vegas. Use code NS7763 for a complimentary exhibitpass.

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