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Date:
June 3, 2024

The Nine-Dash Line's Influence on Film & TV Show Censorship

The geopolitical tensions surrounding the South China Sea have spilled over into the entertainment world in recent years. The "nine-dash line," a disputed maritime border claimed by China, has become a contentious issue, leading to the censorship and banning of movies and TV shows in several Southeast Asian countries.

What Is the Nine-Dash Line?

The nine-dash line is a demarcation line that China uses to assert its territorial claims over almost the entire South China Sea. By overlapping the exclusive economic zones of five Southeast Asian nations--namely the Philippines, Vietnam, Malaysia, Indonesia, and Brunei--China's nine-dash line has caused significant diplomatic friction. The international community, including an international tribunal in 2016, has rejected China's claims, but the issue remains unresolved.

Movies Caught in the Crossfire

Several Hollywood films and TV shows have faced censorship or outright bans due to their depiction of the nine-dash line:

  • "Barbie" (2023): Warner Bros.'s summer blockbuster, featuring Margot Robbie as Barbie, was banned in Vietnam because it displayed a map including the nine-dash line. The controversy highlights the sensitivity of the issue in Southeast Asia.
  • "Uncharted" (2022): Sony's action-adventure film was banned in Vietnam and the Philippines for briefly depicting the contentious nine-dash line.
  • "Abominable" (2019): DreamWorks' animated movie faced bans in the Philippines and Malaysia after producers declined to remove a scene showing the nine-dash line. The film was pulled from cinemas in Vietnam and fined after being out for just over a week.
  • "Crazy Rich Asians" (2018): A brief clip featuring a designer handbag with a map showing the South China Sea's islands under China's control was cut from screenings in Vietnam.
  • "Pine Gap" (2021): Netflix series faced demands from the Philippines and Vietnam to remove episodes containing the nine-dash line, raising questions about Hollywood's relationship with China.

Hollywood and China: A Delicate Balance

Hollywood studios often seek to appease China's stringent censors because of the country's massive market of 1.4 billion people. China's influence on global box office success has led to cautious handling of sensitive topics, including territorial disputes like the nine-dash line. Balancing artistic freedom with commercial interests remains a challenge for filmmakers and studios.

The nine-dash line controversy continues to impact the entertainment industry, prompting filmmakers to practice care when portraying sensitive geopolitical issues. As audiences worldwide consume movies and TV shows, the delicate balance between artistic expression and political realities remains a critical consideration. Adding SpherexAI™ to your production and localization workflows allows you to identify and address cultural or regulatory concerns such as this long before any video is submitted for regulatory approval or sent to distribution. Contact Spherex today to learn more.

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Spherex Classification Tool Now Approved for Home Entertainment Content in Australia

The Albanese Government has updated the Spherex Classification Tool approval to include ratings for theatrical releases, home entertainment, and streaming content in Australia. Spherex was previously approved to classify online films.

The update underscores the Australian Classification Board’s confidence in Spherex as a tool to help Australian viewers make informed choices about the content they consume. This means Australians can now access a range of new films sooner than they might across all formats and windows.

Spherex has a longstanding relationship with the Australian Classification Board. Since 2020, Spherex has collaborated closely with the Australian Government to ensure its technology reliably generates classification decisions that meet Australian standards and viewers' expectations.

As the world’s only commercial provider of local age ratings, Spherex has successfully produced classification decisions for high volumes of online content in over 100 countries. Since 2018, Spherex has issued over one million age ratings for digital content, including films, TV shows, and trailers, distributed by its clients worldwide.

Spherex customers, including Umbrella Entertainment, Madman Entertainment, and Sugoi Co., rely on its AI-based platform to obtain local age ratings in Australia and significantly improve efficiency, cost reduction, and market reach.

Discover how Spherex's cutting-edge AI-based platform can streamline your content classification process and enhance your market reach while reducing costs.

Visit spherex.com today and see how we can support your content distribution needs.

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Today, global media companies are acutely aware of the importance of their content’s cultural fit. Moreover, they have a company like Spherex to help them prepare their content to ensure it fits with any country of interest. I interviewed Teresa Phillips, the Co-Founder and CEO of Spherex, at the recent OTT.X Summit in Los Angeles. She explained how the company is leveraging AI and its massive cultural profiling database to help companies prepare content for target markets. She also explained how, in the near future, AI would aid the company in measuring a movie or show’s cultural distance from a regional market and help it avoid falling into the failure zone between cultural fit and novelty interest.

Listen to the full interview here.

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Spherex was featured in the DPP’s IBC 2024: Demand versus Supply Report, a comprehensive look at how the M&E industry is meeting key customer demands. The report focuses on the topics of empowering creators, understanding audiences, engaging users, and innovating the newsroom. It also highlights many of the technical innovations seen at the recent IBC Show.

An article by Spherex’s CEO Teresa Phillips titled "Navigating Cultural Resonance in Global Media: The Art and Science of Culture Mixing" was featured in the report, exploring how Spherex is pioneering the future of culturally informed content.

Teresa shares how cultural mixing has become a critical strategy for creating content that appeals to diverse audiences in today's global media landscape. This phenomenon involves blending elements from different cultures to craft films and television shows that resonate globally while adhering to local regulations.

However, the process of culture mixing is fraught with risks. Superficial or stereotypical representations can lead to accusations of cultural appropriation or insensitivity, alienating audiences and damaging a company's reputation. For example, imposing Western concepts on Eastern content without proper context can feel inauthentic and jarring to local viewers. These missteps highlight the need for a nuanced understanding of cultural elements to ensure that content is respectful and engaging.

To address these challenges, M&E companies are increasingly turning to data-driven solutions. Platforms like SpherexAI utilize artificial intelligence to analyze visual, audio, and textual elements, providing insights into how well content aligns with cultural and regulatory standards across over 200 countries and territories. This approach helps media companies understand the "cultural distance" between a title's origin and its target market, enabling them to make informed decisions about global distribution.

By leveraging these advanced tools, M&E companies can go beyond traditional content localization. They can create media that actively engages and resonates with diverse audiences. As the industry continues to evolve, those companies that embrace culturally informed, data-driven approaches will be better positioned to succeed, fostering cross-cultural understanding and trust while delivering globally appealing content.

Download the report here.

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