In today's borderless media landscape, where streaming platforms deliver films and TV shows to over 200 countries instantly, advertisers face a critical challenge: ensuring their ads resonate with diverse audiences while maintaining cultural sensitivity and brand safety.

Where and when ads are placed is a big deal.That Was ThenNot long ago, ad placement was simple. If it were a household product, the ad would air during programs catering to women, such as game shows or soap operas. Sporting events hawked alcohol. And Saturday morning cartoons were packed with promotions for toys and sugary cereals. There was rarely drama about ads and where they appeared.