Spherex was featured in the DPP’s IBC 2024: Demand versus Supply Report, a comprehensive look at how the M&E industry is meeting key customer demands. The report focuses on the topics of empowering creators, understanding audiences, engaging users, and innovating the newsroom. It also highlights many of the technical innovations seen at the recent IBC Show.
IBC2024 opens September 13 at the Amsterdam RAI, and Spherex will demonstrate its groundbreaking content compliance and analysis platform, SpherexAI, at stand 5.F78 in Hall 5. This first-of-its-kind platform provides the most comprehensive solution for generating age ratings and ensuring video content complies with local regulations and cultural norms for any global market.
The StreamTV Show 2024, held this past week at the Westin Westminster Hotel, just north of Denver, offered a comprehensive overview of the latest trends and innovations in the streaming television industry. The conference focused on five key areas shaping the future of streaming: Advertising, FAST channels, Monetization, Product and UX, and Technology.
Looking Ahead to 2030: Thriving in the Localization Landscape
"The only way you can predict the future is to build it." - Alan KayThe world of film and television is rapidly evolving, driven by continuous technological advancement and the insatiable global demand for content. As we look towards 2030, the localization industry stands at the forefront of this transformation, poised to redefine how audiences worldwide experience their favorite shows and movies. To thrive in this dynamic landscape, localization companies must adapt and innovate.
In the fast-paced world of media and entertainment, the buzz around transformative technologies can shift in the blink of an eye. Just two short years ago, blockchain was the rage, with its promise of revolutionizing content rights management, royalty payments, and fan engagement. Fast forward to 2024, and the industry's gaze has turned to the inspiring potential of artificial intelligence (AI). From content creation to image generation to personalized recommendations, AI has swiftly become the new darling of the M&E sector, leaving blockchain as a mere footnote in people's memories.
The rise of generative AI is transforming the film and television industry, promising to revolutionize everything from scriptwriting to animation. But before jumping on board the hype train, Media and Entertainment (M&E) companies need a clear vision of integrating generative AI into their workflows. Here are three critical criteria to help you decide if it's cut out for your production:
Where and when ads are placed is a big deal.That Was ThenNot long ago, ad placement was simple. If it were a household product, the ad would air during programs catering to women, such as game shows or soap operas. Sporting events hawked alcohol. And Saturday morning cartoons were packed with promotions for toys and sugary cereals. There was rarely drama about ads and where they appeared.