In two previous posts, “ Worldwide Content Classification – What Happens When You Get It Wrong ,” and “ Worldwide Content Classification – How Hard Can It Be? ” we’ve laid out the challenge facing content creators and distributors who want to market their content globally. In this post, we will discuss how to avoid making mistakes that can be costly either economically, legally or reputationally, and get your content released in international markets faster than ever before.

Leading a team of data scientists, AI engineers and product developers, Phillips and her team are making sense of the crowded content landscape worldwide so media and entertainment companies don’t get lost in translation. Collaborating with major studios, networks, streamers and content creators, they are transforming how media and entertainment enterprises create, adapt, and deliver film and television to audiences worldwide through AI and machine learning. By matching TV and film content with their local audiences worldwide, Spherex’s expertise and technology offers media and entertainment companies the ability to adapt all of their content for every market and culture around the world.

By 2025, eighteen years after Netflix became the first company to stream content into people’s homes, the expected global value of the Over-The-Top (OTT) market is expected to exceed $167B and reach two billion subscribers. These subscribers have access to hundreds of OTT and various flavors of Video-on-Demand (VOD) providers, serving dozens of countries and territories. While most enterprises focus on the sales value, they overlook what these two billion consumers are looking for – content.