Our Vision

Our purpose at Spherex is to inspire a more tolerant and harmonious world, one story at a time.

Stories impact our lives. Whether written, spoken or in musical form, stories pass along history, societal customs, values and beliefs between family, friends, countries and across generations. They educate us, and they teach us the difference between right and wrong. They entertain, influence, instruct and enlighten us in powerful ways.

Stories fill a need for people to feel as though they are part of something or belong somewhere. They promote understanding and a sense of camaraderie with one another. They allow audiences to experience emotions like excitement, longing, sadness and joy. They allow us to experience other people, events and cultures that we may not otherwise encounter.

If a movie or tv show incorporates culturally offensive themes or reinforces stereotypes, it contributes to discrimination, misconceptions, and harm to these communities. While provocative stories may feed consumers’ appetites, they also feed their biases and starve the public of understanding that all minorities and cultures are worthy of recognition and respect.

The more connected the world becomes, the stronger the need people feel to honor their cultural identities. Visual storytelling helps us experience life beyond our borders and opens our hearts and minds to different ethnic, cultural, religious, and gender differences. No other industry can reach billions of homes every day. It is a precious opportunity and a tremendous responsibility that we must constantly strive to get right because our future and our humanity depends upon doing so.

At Spherex, we believe that making allowances for culture in film and television not only makes good business sense, but it is the responsible thing to do.