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Date:
July 26, 2022

Anti-Diversity, Equity & Inclusion Hysteria

Where does it come from, and why should we be paying attention?

The idea behind diversity, equity, and inclusion (DEI) in the media and entertainment industry is nothing less than demonstrating respect for other people and cultures, recognizing the creative talents of a global community, and establishing equal opportunities for everyone. With more than 12,000 titles produced yearly, it's fair to presume there should be plenty of opportunities to go around, right?

DEI is worth the effort. For the third consecutive year, UCLA's 2022 Hollywood Diversity Report shows that most opening weekend audiences are people of color and films with a higher percentage of minority casts performed better at the box office worldwide. How can producing content that looks like your audience, reflects their cultures, and makes more money everywhere be bad? Why isn't this welcome news everywhere?

Hold my beer.

No Good Deed Goes Unpunished

Despite producing positive audience and revenue results, DEI has met fierce criticism from those who insist it is built upon ulterior motives. One oft-cited critique of DEI published earlier this year on Substack titled, " Hollywood's New Rules ," laments industry changes its authors say are creating "an ideological and cultural transformation" destined to end in a "giant class-action lawsuit." The column's central premise is "The old boys club is dead. But a new one—with its own litmus tests and landmines—is rapidly replacing it." The new club comprises women and people of color. The litmus test is that story ideas must now compete with creators whose ideas weren't considered 10 years ago. The landmines are fears that DEI will lead to discrimination claims of " reverse racism " made by " white male s " against " woke Hollywood" for stifling their opportunities.

This isn't the first time the murder of DEI has been attempted by irony and it won't be the last. Many people and groups are more than willing to rain on any well-meaning, still-in-progress parade for change occurring in the M&E industry.

For example, following the publication of the Substack article, dozens more were posted on multiple platforms in agreement. One questioned whether "The English Patient," "The Silence of the Lambs," "Lawrence of Arabia," and "Gone with the Wind" could be made in Hollywood's "woke" environment. Another complained about Hollywood's "endless virtue signaling and preachy acceptance speeches." In a June interview, author James Patterson told The Times of London he worried "it is hard for white men to get writing gigs in film, theater, TV or publishing." Following a broad and instantaneous backlash against his statement, Patterson walked back the comment . Still, his apology received shade from DEI critics, including one that used a photo of Patterson with a gun to his head to emphasize the point.

Facts, Content, and Audiences Matter

What's lost in translation are facts demonstrating the need for DEI, such as these from the 2022 Hollywood Diversity Report:

  1. People of color constitute 43% of the US population
  2. Diverse audiences are a significant majority of audiences streaming content and watching first-run releases in theaters
  3. Two-thirds of the top screenwriters in 2021 were white and over half were white men
  4. One in four television scriptwriters were people of color (e.g., 75% were not)
  5. White playwrights wrote 90% of Broadway shows

Sadly, the positive impact of DEI risks being overlooked and unappreciated because news or social media debates on DEI tend to miss the point and devolve into a back-and-forth shouting match about history, race, politics, whose ox is being gored, and why the other side isn't worthy of equal treatment. Opponents' claims are distractions purposefully intended to further divide and inflame sentiments against communities within M&E simply looking to have the same opportunities to tell their stories in an industry with plenty of them.

DEI is Change Worth Making

DEI isn't "us versus them," it's "all for one." For DEI to be impactful, the purpose and facts of DEI must be presented to the public so they can see why it's an important and necessary change. Especially when so many of them look exactly like those our industry is working so hard to include. Efforts like these are among the things that make Spherex proud to be part of this essential, creative industry and support this critical cause.

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Spherex customers, including Umbrella Entertainment, Madman Entertainment, and Sugoi Co., rely on its AI-based platform to obtain local age ratings in Australia and significantly improve efficiency, cost reduction, and market reach.

Discover how Spherex's cutting-edge AI-based platform can streamline your content classification process and enhance your market reach while reducing costs.

Visit spherex.com today and see how we can support your content distribution needs.

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Today, global media companies are acutely aware of the importance of their content’s cultural fit. Moreover, they have a company like Spherex to help them prepare their content to ensure it fits with any country of interest. I interviewed Teresa Phillips, the Co-Founder and CEO of Spherex, at the recent OTT.X Summit in Los Angeles. She explained how the company is leveraging AI and its massive cultural profiling database to help companies prepare content for target markets. She also explained how, in the near future, AI would aid the company in measuring a movie or show’s cultural distance from a regional market and help it avoid falling into the failure zone between cultural fit and novelty interest.

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An article by Spherex’s CEO Teresa Phillips titled "Navigating Cultural Resonance in Global Media: The Art and Science of Culture Mixing" was featured in the report, exploring how Spherex is pioneering the future of culturally informed content.

Teresa shares how cultural mixing has become a critical strategy for creating content that appeals to diverse audiences in today's global media landscape. This phenomenon involves blending elements from different cultures to craft films and television shows that resonate globally while adhering to local regulations.

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By leveraging these advanced tools, M&E companies can go beyond traditional content localization. They can create media that actively engages and resonates with diverse audiences. As the industry continues to evolve, those companies that embrace culturally informed, data-driven approaches will be better positioned to succeed, fostering cross-cultural understanding and trust while delivering globally appealing content.

Download the report here.

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