Spherex Drives Informed Distribution Decisions for Cineverse

Cineverse, a global streaming technology and entertainment company, manages one of the world's largest portfolios of streaming channels and content libraries. Powered by its advanced Matchpoint platform, Cineverse distributes over 70,000 premium films, series, and podcasts to more than 150 million viewers monthly.

Challenge

With a vast and growing content library across multiple digital platforms, Cineverse faced challenges ensuring compliance with regulations and providing accurate age ratings. Licensed content often lacked proper ratings or contained incorrect information, posing compliance risks. Additionally, identifying and tracking scenes with objectionable content for making compliance edits was difficult and inconsistent with their previous third-party platform.

Solution

Cineverse partnered with Spherex to leverage its AI-driven platform, SpherexAI, which automates content review to ensure compliance with FCC guidelines and platform-specific requirements. SpherexAI identifies objectionable content, such as inappropriate language, nudity, and violence, and provides a detailed Edit Decision List (EDL) that pinpoints events affecting age ratings and regulatory compliance.

Results

SpherexAI transformed Cineverse's compliance process, replacing opacity and inconsistency with transparency and reliability. Its sophisticated detection system identified high-risk events, including nuanced content like graffiti and obscene gestures, which were previously undetectable. The platform assessed over 2,100 titles, improving operational efficiency by processing an average of 150 titles monthly. The detailed EDL facilitated precise compliance edits, enhancing collaboration among teams.

The ability to review objectionable events within the SpherexAI dashboard empowered Cineverse to handle subjective content decisions appropriately. Continuous updates to SpherexAI ensured alignment with evolving regulations and audience preferences, enabling effective management of potentially risky content.

The partnership with Spherex has been a game-changer, driving growth
in Cineverse's global streaming operations. It has allowed Cineverse to deliver its popular content to audiences more quickly while maintaining regulatory compliance, safeguarding brand integrity, and preserving consumer trust.

Working with Spherex, we feel confident about the title’s age rating and the exact events affecting the rating. Spherex helps us make educated distribution decisions and adds an extra layer of security, giving us peace of mind knowing our titles are compliant.

Erin Prichard, Executive Director of Operations

Content Descriptors

Identify and address compliance issues early in the production process with AI-generated editing recommendations.

Age Ratings

Umbrella Entertainment, a leading independent film distributor in Australia and New Zealand, manages a diverse catalog of over 1,500 titles.
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3D render of Earth in space, the planet floating in the dark universe, with blue color and white and gray tones, suitable as a global wallpaper, background, illustration, or banner.3D render of Earth in space, the planet floating in the dark universe, with blue color and white and gray tones, suitable as a global wallpaper, background, illustration, or banner.