In recent years, the Middle East, African, and Southern Asian (MEASA) Media and Entertainment (M&E) markets have witnessed significant growth and transformation. Fueled by the expansion of streaming platforms into the region, the demand for original, regionally created content, and the desire for culturally relevant stories from their populations worldwide, these regions have actively invested in expanding and growing their content creation and distribution capabilities. This article delves into the changing dynamics of these markets and their impact on the global business community.