The NAB Show 2024: Unveiling the Future of Media and Entertainment

Spherex • Apr 08, 2024

Technology continues to drive change and opportunity.

In the fast-paced world of media and entertainment, the buzz around transformative technologies can shift in the blink of an eye. Just two short years ago, blockchain was the rage, with its promise of revolutionizing content rights management, royalty payments, and fan engagement. Fast forward to 2024, and the industry's gaze has turned to the inspiring potential of artificial intelligence (AI). From content creation to image generation to personalized recommendations, AI has swiftly become the new darling of the M&E sector, leaving blockchain as a mere footnote in people’s memories.

This year’s NAB Show 2024 has a clear focus on the transformative power of AI. One of the most significant trends to watch out for is the integration of AI across the entire content creation pipeline. From script generation to post-production, AI-powered tools, like SpherexAI™, will streamline workflows and unlock new creative possibilities. Companies across the industry are encouraging media executives to embrace AI analysis and generative tools in their television and film productions. The challenge will be finding tools that provide direct project benefits without adding undue oversight or risk.

Another critical focus at NAB 2024 will be the continued shift towards IP and cloud-based solutions. Exhibitors will showcase cutting-edge products that leverage these technologies for remote production, playout, channel branding, and routing. The transition to IP-enabled infrastructures has been a long time coming. Still, the past year's events have accelerated the need for flexible, scalable, and location-agnostic workflows. As broadcasters and content creators adapt to the new normal, the cloud has become an indispensable ally in ensuring business continuity and fostering collaboration.

Of course, no discussion of the M&E landscape would be complete without touching on the streaming revolution. With over-the-top (OTT) platforms now dominating video consumption, NAB 2024 will feature many products and panel discussions centered around streaming technologies. From content protection and video quality monitoring to ad insertion and personalization, exhibitors will showcase innovative solutions designed to help content owners and distributors thrive in the streaming era.

As we approach NAB 2024, it's clear that the media and entertainment industry stands at a crucial juncture. The rapid pace of technological change, coupled with shifting consumer behaviors, presents challenges and opportunities for broadcasters, streamers, content creators, and solution providers. While blockchain may have taken a backseat, the rise of AI, IP, cloud, and streaming technologies are profoundly reshaping the industry. The NAB Show 2024 offers a glimpse into this exciting future, and attendees can expect to be inspired, challenged, and empowered as they navigate the ever-evolving media and entertainment landscape.

If you are attending NAB this year, add Spherex to the Exhibitor Show Planner on your MyNABShow app. We are in the West Hall at booth W2217. If you or a colleague need an exhibition floor pass, follow this link and use code NS7763 to obtain one for free.

We look forward to seeing you in Las Vegas!

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Looking Ahead to 2030: Thriving in the Localization Landscape

By Spherex • 16 Apr, 2024

"The only way you can predict the future is to build it." - Alan Kay

Spherex To Demo its AI-powered Video Compliance Solution at NAB 2024

By Spherex • 27 Mar, 2024

Santa Clara, CA (March 27, 2024 ) — Spherex , a global technology and data company serving the Media and Entertainment industry, will showcase Spherex AI ™, its pioneering AI platform for video content compliance and analysis, at NAB 2024 in Las Vegas from April 13 to 17. The Spherex AI ™ platform empowers content owners to adapt their narratives for the broadest international audience while avoiding regulatory restrictions and censorship barriers. Spherex will be exhibiting at Booth W2217 in the West Hall of the Las Vegas Convention Center. Spherex AI ™ drastically reduces the time and resources required for video content localization, mitigates the risk of cultural insensitivity or noncompliance, and enables creators to accelerate expansion and reach the right audience faster, cost-effectively, and without brand risk. The platform scans film, TV, or advertising content quickly and affordably, making it the ideal solution for verifying the suitability of any video content for any global market. “Today, content providers and streaming platforms must navigate complex regulations and cultural norms to operate successfully in different markets,” said Teresa Phillips, Co-founder and CEO of Spherex. “By seamlessly integrating sophisticated AI with cultural and regulatory insights, Spherex helps content creators, studios, distributors, and platforms unlock new markets, broaden their audiences, and increase revenue.” At the heart of Spherex AI ’s™ innovation is its proprietary AI technology, based on a decade of meticulous research and analysis of laws, regulations, and film/TV classifications in over 100 countries, as well as the screening of millions of film and TV clips for training and validation. Unlike conventional methods that employ AI and Machine Learning (ML) to identify objectionable content in a scene, Spherex uses advanced techniques to interpret the cultural context surrounding classifiable elements such as drugs, violence, sexuality, and profanity. Understanding the context is crucial because it's not just about the events happening in a video or who is involved; it's about comprehending the setting, characters, impact, and consequences. These factors are essential in determining local age ratings and cultural suitability for worldwide markets. To book a meeting with Spherex at NAB, contact Davinder Lu thra here . About Spherex Spherex is a global technology and data company transforming how media and entertainment enterprises create, adapt, and deliver film and television to audiences worldwide through AI and machine learning. With unmatched expertise in culture and regulatory compliance, Spherex works with the world's largest media companies, movie studios, networks, distributors, and streamers to build larger audiences, speed up content discovery, drive more video views, and generate higher revenue. Learn more at www.spherex.com .